So someone found your website. Now what? At Captivate, we specialize in conversion optimization strategy. What that fancy phrase means is that we know how to get people to engage with your digital brand. We’re well-versed in UI/UX design, content strategy, and web analytics — converting users into clients, and increasing your bottom line.
Conversion Rate Optimization (CRO) is a fancy phrase used to describe actual engagement with users. This process is a fundamental pillar for success in each arm of a digital marketing strategy, including SEO, paid search, email, UI/UX design, and more. CRO is when you begin the process of moving users from digital to reality.
Think of your website as a car, and we’re trying to sell it for you. We’ll ensure your vehicle’s engine — a.k.a. SEO, link building, etc. — is running great, but we will also wanna make sure that the car looks great, or you might lose potential buyers. Our team creates beautiful UX and UI design on top of dynamite SEO, ensuring technical success while empowering effective aesthetic.
SEO and CRO function hand in hand. At Captivate, our Search First® approach immediately builds a trusting relationship with users as they are able to get their questions answered immediately. Combining effective SEO and smart CRO fosters a healthy and lengthy customer journey.
Sometimes you need to throw fuel on the fire. Beyond SEO, paid search marketing is the next best channel for conversion optimization. However, we don’t just toss money into the abyss and hope it works. Our experts utilize A/B testing of all marketing strategies — ad copy, landing page creative, keyword usage, and more — and therefore maximize your pay per click (PPC) investment.
Email marketing is a direct line to your potential (or previous) customer. And at the same time, inboxes are holy grounds. The last thing you want is for your marketing materials to immediately get sent to the trash. Effective strategy in this department is based in the right balance of cadence, subject lines, and copy, all pushing CRO without being too overt.
It’s pretty self-explanatory. We don’t stop. Because that’s the most effective way to make an impact in the digital marketing world. Our team is always evaluating and re-evaluating marketing strategies, and most importantly, we implement those learnings as soon as possible. If you’re not evolving, you’re falling behind.
Manually assess key pages and CRO elements through a user's lens.
Leverage tools and intelligence to formulate a strategic outlook.
Craft visual elements that engage users and facilitate action.
Develop powerful copy that speaks to users' needs and desires.
Split-test different concepts and continuously measure performance.
Every conversion optimization strategy is unique. In most cases, some components of conversion optimization, like landing pages, are already in place. In general, however, CRO projects typically involve:
Yes! Not only do we offer strategy consulting on a per-project basis, but we also provide white label marketing services for other agencies. Our team helps you experiment with ways to improve your CRO and SEO on money pages. We also help you try new channels, like social media and email marketing.
Our custom-tailored reporting unveils major weaknesses and opportunities behind a particular site or campaign. We present this information to your team along with actionable deliverables and open communication. Our team of Google Ads specialists, SEO specialists, web developers, graphic artists, and project leaders work together to steer the ship.
After years of tests, we rarely use the Google Conversion Optimizer Tool for our clients. Because the tool is heavily automated, Google Conversion Optimizer sacrifices control over keyword bid strategies, target cost per acquisition, and other considerations. We found that in many cases, the Conversion Optimizer stifles performance.
We instead use a hands-on approach to conversion optimization strategy. While we use several tools to achieve optimization, Google Conversion Optimizer is very rarely one of them.
Our Search First® methodology relies on tangible data and insights to instruct every strategy. We build our creative, measurable strategies using an understanding of search trends and keyword data. We pull the curtain on how your top competitors succeed, as well as undergo keyword research and behavior trend analyses to understand your target audiences. Our data ultimately inspires the ideas, logic, and strategic direction for CRO, SEO, and PPC.
Stephen D. Apolinsky came to Captivate looking to increase conversions within a competitive, niche market for precise legal keywords.
Through meticulous keyword planning, on-site SEO, and website design, Apolinsky saw a 52% increase in organic conversion rate, with an 82% increase in total organic conversions.