Inboxes are sacred. There’s a fine line between receiving a useful email and something that deserves the spam folder. At Captivate, we understand the power of email marketing while recognizing the fine line needed to walk in order to find success. We’ll work with you to offer the right tone of messaging, direct to consumers.
Email is a powerful tool for marketing — but unless wielded wisely, the results can be either positive or negative. Our team knows how to strike the proper balance and tone, driving sales and building brand loyalty while not stepping on anyone’s toes. We’ll work with you to nail the right messaging, and encourage users to interact with what you have to offer.
Email marketing and content strategy work in tandem. This dynamic duo should offer a cohesive strategy that involves blog posts, articles, white papers, videos, and graphics. Our experience means that we know how to target the right customers at the right time with the right tone, providing them with the content they desire.
If someone signs up for your email list, there’s a strong chance they’re a fan of your product. Obviously, that means when you send out email blasts, they’re most likely to respond positively. This offers a specific opportunity to generate positive energy around your brand — naturally and ethically encouraging fans of your product to write reviews.
Develop and actualize an effective email list building strategy.
Define content and tailor messaging to resonate with recipients.
Schedule and distribute email marketing blasts to organized lists.
Voice your message, share top content, and start the conversation.
Measure open rates, engagement, traffic, and continuously refine.
The nature of your brand or business dictates our approach to your email marketing. Email marketing plans for a local restaurant or retailer in the B2C space will look different than an industrial company in the B2B space. These positioning differences shape the strategic objectives, email content, and overall tone of your messaging.
We work with you and your team to understand your business, its website platform, and desired email marketing solutions. Our experts help select services like email distribution and tracking. Or, we can take on an entire program from concept to completion. We’re familiar with various email marketing technologies and can help your team understand how well your blasts perform.
Email marketing strategy offers businesses several advantages unattainable through other forms of digital marketing. Advantages include:
These advantages make email a cost-efficient way to maximize your web presence and stay top of mind with your audience.
Our email marketing experts provide high-caliber strategic input supported by 100% transparency. We get to know your brand and its target audience and form each email marketing strategy with professional oversight and specialized marketing intelligence. We then present you and your team with a comprehensive email marketing program, supported by custom-tailored strategies proven to work. Some agencies assign a single account manager to your brand. At Captivate, we leverage interdisciplinary professionals with skills in email copywriting, template design and creative, tracking and analytics, and CRO. Our Atlanta team provides trusted email marketing services designed to meet your target objectives.
In most cases, brands and businesses can strongly supplement overarching digital marketing initiatives with email marketing. The barrier to entry is low, and most websites are easily equipped with CTAs and integrations to help support email list building and acquiring new subscribers. Although we preach organic traffic, we’re also strong advocates for channel diversification. For this reason, email can be a powerful addition to any brand’s efforts.