Isn’t it annoying when things aren’t efficient? At Captivate, we’ve developed the most effective approaches to UX strategy. Through Search First® methodology, our team optimizes websites and content in a way that just makes sense. Don’t get in your own way — and more importantly, don’t get in your potential client’s way.
A great user experience on your website can be the difference between a potential client signing with you, or signing with your number one competitor. Our experts emphasize intelligent and intuitive UX design, ensuring users are able to find what they’re looking for with ease. No muss, no fuss.
A great website design is the cornerstone of an effective UX strategy. By prioritizing design — layouts, wireframes, CTAs, and graphics — alongside content objectives, we’ll craft a beautiful and effective website that gets results without looking like garbage. Elegant and efficient, that’s how we do things.
Website design isn’t all bells and whistles. Our team’s approach is also rooted in practicality. By incorporating SEO content silos, your brand is broken down in a way that makes sense to the user — while increasing your website’s SEO. Funneling users through the site in this manner is a way to market to their various needs without pushing your message too aggressively.
Websites need to feel cohesive, but not just in the way they look. Your brand’s content strategy should reflect the overall design — offering users an experience that provides the information they need in a pleasant, seamless way. Our experts know how to bring harmony between these two pillars in order to achieve success.
Is your site working? Are things efficient? Does a user X out of the window as soon as they land on your page? Unfortunately, you probably don’t know the answers to these questions. Our experts will analyze every pixel of your site, providing immediate actionable next steps.
Discuss and determine your site’s objectives and functions.
Competitor strategies, keyword data, search trends, and SEO insights.
Develop brand voice, tone of copy, and UI/UX architecture.
Minimize load speed, optimize user engagement, and maximize conversion rate optimization.
Track and report load speeds, user feedback, and KPIs.
UX strategy has grown increasingly important for a site. User engagement and behavioral metrics influence SEO performance. Sound UX design and content strategies help ensure a site makes the most of the traffic it earns.
A thorough UX strategy creates consistency and cohesion between a brand’s identity and the users who interact with it. Our approach focuses on fundamental behavioral components, like user pathways to conversion and minimizing drop-offs and bounce rates. While a small website’s UX strategy might not be as extensive as an enterprise-level site, simple elements like page layout design, colors, and typography are always considerations worth addressing.
Website Information Architecture is exactly what it sounds like — the foundation upon which your site is built. This includes content, UX design, and the engine that runs it all. By optimizing Website Information Architecture, we’re able to provide a site that achieves high SEO without sacrificing beauty or elegance.
Information Architecture is a key pillar for effective UX strategy. In fact, you could argue that they’re so related that they could be fraternal twins. They’re not identical, but they do hang out a lot, grow together, and play significant roles in each other’s success. Ensuring a smart approach to Information Architecture is how to ensure success in your overall UX strategy.
Because user engagement and behavioral metrics – like average session duration, pages visited, bounce rate, etc. – influence a site’s SEO, UI/UX design strategy has become a pivotal component to supporting SEO performance.
On the flip side, traditional SEO insights, like keyword research, behavioral analysis, and search trends, can influence UX design and content strategies. We use this information to position design elements that foster engagement and conversion, as well as understand what content resonates with certain users. In essence, both SEO and UX strategies can be integral components that ultimately complement each other.
Most agencies offer a niche focus in specific areas, whether in UX strategy, digital marketing, or SEO. While great for quality control, this approach forces many brands to work with multiple vendors and partners to accomplish their objectives.
Captivate is a highly-flexible agency that delivers inter-disciplinary expertise, including website UX strategy. We employ accomplished designers and developers to work on user experience and interface design, in addition to digital marketing specialists to facilitate key SEO objectives. Our team offers a layer of convenience and quality control for the brands we work with, allowing them to keep all projects under one roof.
There are three main types of content structures: Hierarchical, Sequential, and Matrix.
Atlanta-based Window Film Depot, America’s #1 Commercial Window Film Installer, tapped Captivate to develop a brand new website using our Search First® approach.
Our newly developed website harnessed a UI and UX framework hand-crafted to facilitate key conversion goals, bolster user engagement, and optimize onsite content for SEO for markets across the United States.