Ads suck, don’t they? At Captivate, we call things for what they are, and we understand the natural human reaction to crappy advertising. That’s why we take a sophisticated approach to display ads. Our focused strategies capture your brand’s message and will generate quality traffic without being obtrusive. It’s a fine line, and we know how to walk it.
As much as we all want to put on nice suits and pretend we’re Don Draper, these days there’s a lot more to successful marketing than clever copy. At Captivate, we know the nuances and challenges that come with creating successful display ads. In order to attract potential business — while optimizing the technical side of things — our approach is rooted in both art and science.
The success of a display ad happens because of its content as much as its placement. We understand effective and smart strategies to target the correct users in the right moments. Through our dynamic display ad approach, advertisers can narrow their marketing focus to precise locations and demographics, ensuring that you’re paying not only for a great ad, but that ad will be seen by the right person.
A very effective form of marketing is retargeting. It might sound obvious, but what that means is displaying ads to users who’ve already engaged with a site. These reminder ads will produce higher clickthrough rates and engaged traffic more likely to convert to business. It’s common sense, really. If someone is interested in a topic or service and they’re searching for it, catering to those desires will yield successful results.
Extract and distill keyword data and determine target demographics.
Build display ad campaigns or optimize existing; tailor ad creative.
Analyze PPC competitors and hone precise locations and demographics.
Track metrics and KPIs, oversee performance, communicate reporting deliverables.
Rotate and experiment with ad creative; evaluate and optimize campaigns.
Despite lower click metrics versus search ads, display ads offer high reach and an affordable overall price. Display ads appear on various websites, blogs, and apps, providing a diversified channel to connect relevant users. Beyond versatility, display ads also cost far less than most search ads per click, often costing mere pennies.
Launching a display advertising campaign is no easy endeavor. Successful campaigns combine standout display ads with optimal placements, excluding websites that don’t apply. Advertisers often cast too wide a net, resulting in clicks that don’t represent qualified users.
Brands also need a well-designed landing page to make the most out of clicks and convert users into customers.
When budgeting, we usually consider your larger marketing budget, your business model, and the objectives of your marketing plan. Traditionally, ecommerce sites and online stores allocate more budget towards display and remarketing ads than local businesses and consultants. These businesses target larger audiences while promoting a wider inventory.
Display ad campaigns work on just about any budget; even a few dollars per day is enough to reach targeted users and support marketing objectives.
Yes. Although display ads work for nearly all businesses and brands, certain clients receive stronger results. Display ads provide an important supplement for local businesses but receive limited conversions and traffic volume. Conversely, display ads form a much larger component to the marketing plan of an online retailer. Like any form of advertising, display ads offer near limitless possibilities; success hinges on using the right strategies for any given business model.
Atlanta trial lawyer Stephen D. Apolinsky needed Captivate to harness paid search to break through a dense, highly competitive legal landscape.
Our team leveraged display ads to provide affordable support to Apolinsky’s paid advertising, with clicks costing a meager $0.37 on average. Overall, we increased total conversion by 111%.