Display Ads
Atlanta Display Advertising Agency
Ads suck, don’t they? At Captivate, we call things for what they are, and we understand the natural human reaction to crappy advertising. That’s why we take a sophisticated approach to display ads. Our focused strategies capture your brand’s message and will generate quality traffic without being obtrusive. It’s a fine line, and we know how to walk it.
Benefits of Display Ads
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Low Cost, High Impression
Reach users across the internet without significantly impacting your budget, effectively exposing users to your brand in a meaningful way.
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Massive Audience Reach
Blanket the web with display ads carefully placed in front of the right kind of audience, maximizing the potential influence of a marketing campaign.
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Build Brand Awareness
Increase the likelihood that display ads drive conversions by creating compelling marketing that invites curiosity and demonstrates the quality of your business.
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Optimize with A/B Testing
Ensure your campaign’s efficiency in both reach and spending by testing and following the results, doubling down on the hard data of what’s actually working.
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Intelligent Budget Management
Execute efficiently within the campaign margins, providing transparency to clients on where money is spent and why while generating satisfying results.
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Support Elegant Retargeting
Utilize opportunities for re-engagement with users who previously interacted with your ads or website, increasing the likelihood of conversion.
Grow Brand Awareness with Google Display Advertising
Grow Brand Awareness with Google Display Advertising
As much as we all want to put on nice suits and pretend we’re Don Draper, these days, there’s a lot more to successful marketing than clever copy. At Captivate, we know the nuances and challenges of creating successful display ads. To attract potential business — while optimizing the technical side of things — our approach is rooted in both art and science.
- Generate quality traffic from relevant sites at a low cost per click
- Balance creative and technical to create the most optimal display ads
- Amplify brand awareness and show ads on very targeted placements
Target Relevant Users with Dynamic Display Ads
Target Relevant Users with Dynamic Display Ads
The success of a display ad happens because of its content as much as its placement. We understand effective and smart strategies to target the correct users at the right moments. Through our dynamic display ad approach, advertisers can narrow their marketing focus to precise locations and demographics, ensuring that you’re paying not only for a great ad but that ad will be seen by the right person.
- Design both static and dynamic display ads that grab a user’s attention
- Enable ecommerce advertisers to create powerful ads featuring certain products
- Align display ad creative with a seamless landing page experience to convert users
Drive Conversions with Display Ad Retargeting
Drive Conversions with Display Ad Retargeting
A very effective form of marketing is retargeting. It might sound obvious, but what that means is displaying ads to users who’ve already engaged with a site. These reminder ads will produce higher clickthrough rates and engaged traffic more likely to convert to business. It’s common sense. If someone is interested in a topic or service and is searching for it, catering to those desires will yield successful results.
- Build audience lists based on specific themes, products, and services on a site
- Develop and execute a PPC retargeting strategy via Google’s Display Network
- Integrate social media and other channels to widen ad exposure and traffic potential
Our Approach to Display Advertising
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Step 1
ResearchExtract and distill keyword data and determine target demographics.
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Step 2
CreateBuild display ad campaigns or optimize existing; tailor ad creative.
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Step 3
OptimizeAnalyze PPC competitors and hone precise locations and demographics.
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Step 4
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 5
TestRotate and experiment with ad creative; evaluate and optimize campaigns.
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Step 1
ResearchExtract and distill keyword data and determine target demographics.
-
Step 2
CreateBuild display ad campaigns or optimize existing; tailor ad creative.
-
Step 3
OptimizeAnalyze PPC competitors and hone precise locations and demographics.
-
Step 4
MonitorTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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Step 5
TestRotate and experiment with ad creative; evaluate and optimize campaigns.
Display Advertising Agency FAQs
What advantages can display ads have over PPC search ads?
Despite lower click metrics versus search ads, display ads offer high reach and an affordable overall price. Display ads appear on various websites, blogs, and apps, providing a diversified channel to connect relevant users. Beyond versatility, display ads also cost far less than most search ads per click, often costing mere pennies.
My display ads have very low conversion rates. Why is this?
Launching a display advertising campaign is no easy endeavor. Successful campaigns combine standout display ads with optimal placements, excluding websites that don’t apply. Advertisers often cast too wide a net, resulting in clicks that don’t represent qualified users.
Brands also need a well-designed landing page to make the most out of clicks and convert users into customers.
How do I determine a budget for my display ad campaign?
When budgeting, we usually consider your larger marketing budget, your business model, and the objectives of your marketing plan. Traditionally, ecommerce sites and online stores allocate more budget towards display and remarketing ads than local businesses and consultants. These businesses target larger audiences while promoting a wider inventory.
Display ad campaigns work on just about any budget; even a few dollars per day is enough to reach targeted users and support marketing objectives.
Does display advertising work better for certain business models?
Yes. Although display ads work for nearly all businesses and brands, certain clients receive stronger results. Display ads provide an important supplement for local businesses but receive limited conversions and traffic volume. Conversely, display ads form a much larger component to the marketing plan of an online retailer. Like any form of advertising, display ads offer near limitless possibilities; success hinges on using the right strategies for any given business model.
Featured Display Ads Work
Captivate Capitalizes on Efficiency of Display Ads for Injury Attorney
Atlanta trial lawyer Stephen D. Apolinsky needed Captivate to harness paid search to break through a dense, highly competitive legal landscape.
Our team leveraged display ads to provide affordable support to Apolinsky’s paid advertising, with clicks costing a meager $0.37 on average. Overall, we increased total conversion by 111%.
