Remember phone books? Neither do we. Nowadays people find the services they need by searching locally on Google Maps. That’s a massive opportunity for your business. At Captivate, we design innovative local PPC campaigns to help get your services in front of potential clients. With our holistic approach to local PPC, let us help you get found.
As a business, you’re a member of your community that provides goods and services. Smart local PPC is a powerful way to bring your services to your neighbor. Our local PPC strategy is an effective paid search advertising tool, and we will help leverage you ahead of the competition in local searches through our hyper-targeted and efficient marketing approaches.
Successful Google Maps advertising will raise local awareness for your business or brand. It’s a very effective way to reach people on the go who are already interacting with your community. In other words, think of it as a digital billboard. Our local PPC services help put you in front of those potential clients, diversifying your digital listing into something that can drive business and traffic.
If someone has a question they want answered, they immediately turn to their phone. What should we have for dinner? Where is the best bar in town? Who can give me the best haircut? In order to take advantage of these everyday micromoments, our local PPC strategy helps present users with immediate answers, achieving a high ranking on mobile that will drastically increase click potential.
Extract and distill keyword data and trends to best align with local PPC objectives.
Analyze local PPC competitors and audit existing local PPC accounts, if applicable.
Build campaigns or optimize existing; tailor keyword targeting and ad creative.
Track metrics and KPIs, oversee performance, communicate reporting deliverables.
Rotate and experiment with ad creative; evaluate and optimize advertisements.
People use Google Maps for more than 1.5 billion destination searches each year — and a great number of those searches are for businesses. Captivate provides a smart and targeted approach that blends promoted pins, marketing in-store promotions, customizing business pages, generating customer reviews, and other strategies that will increase your business’s ranking. It’s not a secret formula, but we do know the ingredients.
The more listings you occupy on the first page of Google, the less likely users will click on competitor sites. If your site doesn’t rank #1 in organic searches or the 3-pack, you lack Google Business Profile reviews, or your rankings fluctuate, this is especially true. Local PPC ads receive up to 20-30% of the clicks in a given SERP; a paid search ad helps direct more of those clicks to your site.
As much as you want, really. Advertisers set their own daily budget with PPC. Given the geo-specific nature of local PPC, small budgets can still have big impacts depending on the keyword landscape.
For a proper price estimate, you need to understand how much your target keywords will cost for every click. Google estimates bid prices for keywords based on their anticipated conversion value. While a restaurant might pay $1 per click, a medical professional could pay upwards of $10 per click. We conduct preliminary research and understand the cost implications of keywords to prepare your budget for paid search marketing.
Captivate provides high-level strategic input, backed by 100% transparency. We hide no automated techniques or secret formulas from our clients; instead, we provide a comprehensive local PPC program supported by proven, custom-tailored strategies.
Other local PPC agencies staff one paid search specialist to handle all accounts. At Captivate, you’ll work with multiple, specialized talents in ad creative and design, research and analytics, technical optimization, PPC management, and reporting.
Although certain clients only utilize our local PPC services, we typically recommend marketing across multiple digital channels. Local PPC advertising provides a predictable, measurable channel for local business ideas, but target users discover your brand over several outlets. We use local SEO and content marketing as powerful complements to local PPC as we grow a business’s online footprint. When you meet with us, we’ll recommend different avenues your business can explore.
Goodwill of North Georgia needed to strategically spend its grant money while remaining compliant with Google Ad Grants. We optimized their PPC account to utilize the budget more efficiently and to capitalize on the strength of their location footprint.
This would be done while creating new campaigns to better advertise Goodwill’s various services and departments, such as thrift stores, donation centers/drop-offs, job training and placement resources, career centers, and employment opportunities. Our work resulted in a 44% increase in Ad Grants traffic.