You know what they say. Persistence is the key to success — and imagine if you could automate that persistence. At Captivate, we take a smart and tactful approach to retargeting advertising. Our strategies are rooted in analytics, applying quality data to optimize retargeting campaigns based on location, keywords, and performance.
Imagine a world in which you could cater your advertising strategy to people who already are interested in what you’re advertising. Sounds like a dream, right? We can help make that your reality. Our behavioral retargeting advertising ethically appears to users who’ve already visited your website, enticing them to come back with a higher chance of conversion.
Google offers a wide swath of remarketing options. Let us sort out the clutter and offer you the most effective strategies. Through our technical wizardry, we analyze the behavior of users who already engage in your content, but then market towards new, similar users. This allows us to attract a different audience, but with comparable tendencies. In other words, that audience is made up of more people likely to convert to business.
Media is constantly moving, and one of the most effective ways to stay ahead of trends is to utilize programmatic behavior. This especially rings true with the practice of retargeting ads. Real-time bidding strategy keeps your business ahead of stale trends, expanding your visibility not only on Google, but social networks. This bidding not only delivers your content in front of new audiences regularly, but strategically (and automatically) entices them to engage.
Remember what we said about persistence? Social networks offer a whole new world of opportunity for retargeting ads. What happens is we take the same user analytics gathered for Display Ads, and then target users as they browse their LinkedIn, Facebook, or Pinterest feeds. It’s a fresh opportunity to engage, providing multiple chances for your content to succeed at the most efficient price point.
Extract and distill keyword data and determine target demographics.
Tailor video, search, and display remarketing ad creative.
Analyze PPC competitors and hone precise locations and demographics.
Grab client attention, guide users through your site, and secure new users.
Track metrics and KPIs, oversee performance, communicate reporting deliverables.
Once installed, retargeting tags trigger as a user visits your website. If the user leaves your website without fulfilling a conversion goal (such as filling out a contact form or placing a purchase), display ads will target them within one of your target platforms. Example platforms include Google Ads, Facebook Ads, LinkedIn Ads, and Pinterest Ads. Retargeting ads encourage those users to return to your site and convert or complete a purchase.
Retargeting ads are an efficient, affordable way to bring interested customers back to your site. They’ve proven effective at generating some of the highest return on ad spend (ROAS) amongst any digital advertising channel. As more users visit your site, your audience list grows larger and larger. Leverage this list to continue building brand awareness and drive target users toward the bottom of your sales funnel.
Yes, retargeting ads are highly effective for local and small businesses. Imagine you’re the owner of an interior design firm. A prospective customer in your service area visits your site and browses your design and remodeling page. Because remodeling is a substantial investment, however, they’re not yet ready to book a consultation. By running retargeting ads, your firm stays at the top of your client’s mind as they browse other options, and potentially converts that customer into a lead.
Retargeting ads have developed a bad image; many categorize them as intrusive and annoying display ads that follow them around the Internet. At Captivate, our PPC advertising strikes a balance that utilizes retargeting ads as an effective tool for marketers and target users alike. With thoughtful, timely, and incentivizing ad creative, our campaigns are useful rather than intrusive. Combined with other analytics attribution models and campaign settings, your ads won’t annoy or overwhelm users.
Belgard, a flagship brand of hardscape building materials across North America, tapped Captivate to engage users in paid social, retargeting, and search marketing.
Our social media retargeting experts combined retargeting audiences with separate target and look-a-like audience profiles. Combined efforts saw a 564% increase in conversions, and a 440% increase in efficient spending.