At Captivate, we keep our fingers on the pulse of your brand’s online reputation at all times, ensuring you’re aware of any negativity. We monitor and identify any potential issues that arise for your brand — from checking search engine activity for your brand’s keywords to tracking user feedback on social media.
You only get one reputation. Discovering that reputation is only a few taps away on a phone. That bonehead mistake from years ago? It will no longer drift away in the sands of time. Without proper SEO reputation management, it could haunt you for the rest of your life. All successful brands, businesses, and professionals have effective online reputation management. We utilize brand reputation management strategies to help our clients get ahead of anything potentially damaging.
Nobody likes surprises, especially when they destroy your business. The most effective reputation management strategy is through a proactive approach. At Captivate, we want to stay ahead of anything that could hurt your reputation. That’s why we design a system that will mitigate negative content as it arises — now, and in the future. We believe in a humane, ethical approach that will keep the negative energy at bay.
Sometimes things happen that you can’t prevent. And when you’re in the midst of a swirl of negativity, it can be hard to know what to do. That’s where we come in. Whether it’s negative reviews, damaging content, social media chatter, or whatever else, we have a playbook on how to respond to negativity. Then, once the storm has passed, our team will help your business navigate your reputation crisis, and push the negative content down. We know how scary it can be.
Discover consistent sources of negative press and one-off reviews.
Evaluate negative keywords and what critics say about your brand.
Plan SEO strategies to elevate positive content and assess how to respond to negative reviews.
Mend negative claims and publish positive content.
Consistently respond to negative reviews, display notions of integrity, and promote positive content.
Reputation management is a way to take control of the online conversation about you or your brand. Through various strategies, we’re able to change the narrative of false or misinformation, ensuring that people find the most accurate information about you when they search.
We can’t guarantee that we’ll be able to remove damaging content. We do, however, employ an outreach strategy to damaging sources. In some cases, we’re successful. In other instances, however, content removal is impossible. Ultimately, removal depends on the nature of the content and who published it. Once we understand your case, we’ll help determine the feasibility of having negative content removed.
In most cases, yes. We’ve helped both professionals and high-profile individuals restore search results for their name or associated keywords. Even when criminal charges result in damaging news content ranking for a person’s name, we’ve successfully employed SEO strategies to bury that content so prospective search users are less likely to find it.
That depends on the nature of the bad review and who left it. Even our brand encounters false, negative reviews from fake users. In these cases, we flag the review and take steps to have it removed. Things get tricky if a real customer left a negative review following a poor experience with your business. Sometimes, the only option is to provide a courteous reply and attempt to make it right with that customer. It’s for this very reason we plan ahead. With a proactive review generation strategy in place, one damaging review won’t cripple your entire aggregate review rating in Google.
Yes. We can’t guarantee customers will only leave positive, 5-star reviews. We do, however, have systems in place to screen which customers are more likely to leave good reviews. Our systems help ensure that only happy customers are delivered follow-up prompts. This way, we only produce favorable reviews that grow your business’s aggregate rating.
The National Society of High School Scholars (NSHSS), a member-exclusive scholarship and internship foundation, recruited Captivate to steer their online reputation.
By publishing long-form blog content for popular queries and engaging in ongoing outreach to help improve link equity and domain authority, NSHSS saw a 124% increase in new membership joins.