If you’re not studying what you’re doing — what are you doing? Analytics are an essential framework for measurement in the digital space. At Captivate, our team of experts brings decades of experience scrutinizing data. We identify opportunities through intense evaluation, understanding of how to grow your brand.
Determine what is driving results and why, helping inform budget decisions and investments in marketing and content creation — allowing you to focus your energy on what’s working.
Give yourself the power to see what’s coming and craft a specific marketing and content plan based on assessment and analysis, providing you with advanced thinking and strategy.
Ensure there are no holes or mistakes within your marketing strategy, eliminating lesser performers and potential risks while making decisions and repairing issues based on datasets and best practices.
Understanding how customers interact with your website is a vital pillar for business growth. It provides you with the data to replicate their experience for other users, leading to conversion and revenue.
At what interaction point does a user become a customer? Pinpointing this moment provides you with an understanding of what drives results and what brings opportunity.
Stop wondering why things aren’t working and stop guessing how to fix them. Analytics provide actionable information — knowing how to take advantage of that data will separate you from competitors.
In business, your customers are your biggest asset. This applies to analytics as well. By understanding the goals of your current and potential clients, you can serve their needs directly. Our team leverages tools and techniques that unlock your ability to listen to your customers, helping us design the right approach.
The internet is endless, so imagine how difficult it is to analyze it. Fortunately, we know how to navigate the ocean of information. Our team uses the trusted resources of Google Analytics to deliver extensive datasets and optimization recommendations. We create goals and KPIs based on learnings, using a surgical approach to find success.
In media, there is no secret formula. To find real success, a digital strategy must be tailored to your needs. At Captivate, we study your brand and identify what works for you. Our team implements analytics focused on discovering impactful data for growth, utilizing the opportunity to drive results.
So we’ve gathered all this data for you. What’s next? Our team specializes in regularly identifying opportunities from the information. By consistently analyzing results and learnings, we’ll help position your business in the best place to serve your customers while staying ahead of competitors.
No two businesses or websites are the same, which means all analytics are different. Our team provides custom analytics dashboards for our clients, providing vital information to identify opportunities for strategic growth. Unlike most agencies, we provide fully-custom analytics dashboards with information presented clearly and concisely.
Are you currently analyzing your online imprint? If so, what are you doing with that information? Our team provides a holistic assessment of your current status, offering immediately actionable items while understanding how to find the most significant opportunities for longterm growth.
Our Atlanta marketing agency utilizes Google Analytics with an expert eye. Our team knows that in order to find meaningful data, a targeted approach to data collection is needed. By combining these learnings with our keyword tracking, we’re able to provide the best and most lucrative opportunities for growth.
It depends on your goals. The general rule of thumb for the most important web analytics to track are pageviews, bounce rate, time on site, and conversion rate optimization. We’ll help you understand these numbers, and how you can apply them to your business model.
A Web Analytics Dashboard is an effective way to present data, catered to your specific business. Unlike other agencies, Captivate designs custom analytics dashboards for our clients, presenting the most important and applicable information in easily digestible ways.
Professionals choose Google Analytics over other web analytics platforms for several reasons. Google Analytics is free to use and offers simple, easy basic implementation with tools and platforms like Search Console and Ads.
In addition to being widely universal and accessible, users favor Google Analytics for its ability to customize reports and interpret key metrics, such as understanding why and where visitors are bouncing. Google Analytics enables marketers to know the age, gender, interest, device, and location of site or app visitors by default. This info lends to valuable marketing data.
Lastly, Google Analytics helps websites and apps achieve their goals with seamless event tracking and goal setup capabilities.
Google Analytics effectively tracks user behavior and information of visitors who hit your site. With proper tracking, Google Analytics drops a cookie on a user’s browser when they visit your site. In simple terms, cookies are small files that contain data about the user’s activities and behaviors. Using these cookies, Google Analytics understands how users behave on your site and organizes this data into reports that you can interpret and apply. We leverage this data to make strategic optimization decisions about your site, build new content, or employ additional traffic acquisition channels like remarketing.
Yes. Our team understands the backend of websites, and exactly how to implement Google Analytics so it captures the most data possible. Through our services, we’ll help show where your digital presence is making the most impact, and where you’re wasting your time. Through this information, you’ll know what opportunities make the most sense to target, and how to do it effectively.