Web Analytics

Web Marketing & Google Analytics Agency in Atlanta

If you’re not studying what you’re doing — what are you doing? Analytics are an essential framework for measurement in the digital space. At Captivate, our team of experts bring decades of experience scrutinizing data. We identify opportunities through intense evaluation, understanding how to grow your brand.

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Web Analytics Strategy & Implementation Services

Web Analytics Strategy & Implementation Services

In business, your customers are your biggest asset. This applies to analytics as well. By understanding the goals of your current and potential clients, you’re able to serve their needs directly. Our team leverages tools and techniques that unlock your ability to listen to your customers, helping us design the right approach.

  • Translate business goals and objectives into Key Performance Indicators (KPIs), diligently breaking down data in order to meet those expectations
  • Focus on what’s working, helping direct resources to what will show real results
  • Offer transparency on strategies, providing understanding of your priorities, setting achievable expectations that deliver profit
Organic Search Marketing

Marketing Analytics Strategy, Goal Setting & KPI Definition

Marketing Analytics Strategy, Goal Setting & KPI Definition

The internet is endless, so imagine how difficult it is to analyze it. Fortunately, we know how to navigate the ocean of information. Our team uses the trusted resources of Google Analytics to deliver extensive datasets and optimization recommendations. We create goals and KPIs based on learnings, using a surgical approach to find success.

  • Ensure properly implemented tracking, including UTM tagging and domain configuration
  • Establish conversion goals, user funnels, ecommerce, and event tracking, focusing on easy wins and opportunities
  • Fix misconfigurations that corrupt data and cause discrepancies, cleaning up the backend in order to achieve goals

Define What Success Means

Paid Search Marketing

Web Analytics Setup & Technical Implementation

Web Analytics Setup & Technical Implementation

In media, there is no secret formula. In order to find real success, digital strategy must be tailored to your needs. At Captivate, we study your brand and identify what works for you. Our team implements analytics focused on discovering impactful data for growth, utilizing opportunity to drive results.

  • Understand web analytic systems, implementing what makes the most sense for each situation
  • Segment customers based on the context of their digital experience, focusing on serving their habits
  • Organize data to strategically plan and optimize experiences for every customer, knowing how to specifically target users for growth

Build Your Digital Strategy

Local Search Marketing

Get Actionable Insights with Regular Expert Analysis

Get Actionable Insights with Regular Expert Analysis

So we’ve gathered all this data for you. What’s next? Our team specializes in regularly identifying opportunities from information. By consistently analyzing results and learnings, we’ll help position your business in the best place to serve your customers while staying ahead of competitors.

  • Provide data regularly, always showcasing new ways to keep ahead of trends
  • Understand that the internet is constantly evolving, knowing that regularly analysis is the only way to keep up
  • Question chasing trends, utilizing cold hard data to inform decisions

Convert More Users

Custom Dashboard Creation for On-Demand Reporting

Custom Dashboard Creation for On-Demand Reporting

No two businesses or websites are the same, which means all analytics are different. Our team provides custom analytics dashboards for our clients, providing vital information to identify opportunities for strategic growth. Unlike most agencies, we provide fully-custom analytics dashboards with information presented clearly and concisely.

  • Curate dashboards to serve your needs, presenting data in an easily digestible manner
  • Focus on the whole picture, showcasing opportunities as well as obstacles
  • Offer growth suggestions through data, pinpointing what’s working and what’s a waste of resources

Custom Dashboard Creation

Improve Data Intelligence with a Web Analytics Audit

Improve Data Intelligence with a Web Analytics Audit

Are you currently analyzing your online imprint? If so, what are you doing with that information? Our team provides a holistic assessment of your current status, offering immediately actionable items while understanding how to find the greatest opportunities for longterm growth.

  • Identify what you’re doing right, and what you’re leaving on the table
  • Know industry trends, filtering out what’s effective while staying away from fads
  • Embrace challenges of data, forecasting a realistic future through smart analysis

Get an Expert Audit

Our Approach to Web Analytics Strategy

Gathering data is one thing. Turning that data into actionable intelligence is another. While every client is unique, our analytics agency uses a proven approach that delivers tangible insights to your business.
  • Captivate ApproachDISCOVERWe learn what’s most important and impactful to your business and its customers.
  • Captivate ApproachSTRATEGIZEDetermine how to gain the most value from your company’s digital analytics strategy.
  • Captivate ApproachINTEGRATEEmploy the tracking configuration and conversion goals to extract meaningful data.
  • Captivate ApproachMEASURETrack, distill, and analyze vast amounts of data into accessible and actionable insights.
  • Captivate ApproachOPTIMIZEUse analytics intelligence to develop measurable, data-driven marketing strategies.
  • Captivate ApproachREFINEMaintain data integrity, accuracy, and tracking configuration among web properties.
  • Captivate ApproachDISCOVERWe learn what’s most important and impactful to your business and its customers.
  • Captivate ApproachSTRATEGIZEDetermine how to gain the most value from your company’s digital analytics strategy.
  • Captivate ApproachINTEGRATEEmploy the tracking configuration and conversion goals to extract meaningful data.
  • Captivate ApproachMEASURETrack, distill, and analyze vast amounts of data into accessible and actionable insights.
  • Captivate ApproachOPTIMIZEUse analytics intelligence to develop measurable, data-driven marketing strategies.
  • Captivate ApproachREFINEMaintain data integrity, accuracy, and tracking configuration among web properties.

Web & Google Analytics FAQs

What Web Analytics platforms does Captivate work with?

Our Atlanta marketing agency utilizes Google Analytics with an expert eye. Our team knows that in order to find meaningful data, a targeted approach to data collection is needed. By combining these learnings with our keyword tracking, we’re able to provide the best and most lucrative opportunities for growth.

What are the most important Web Marketing Analytics metrics?

It depends on your goals. The general rule of thumb for the most important web analytics to track are pageviews, bounce rate, time on site, and conversion rate optimization. We’ll help you understand these numbers, and how you can apply them to your business model.

What is a Web Analytics Dashboard?

A Web Analytics Dashboard is an effective way to present data, catered to your specific business. Unlike other agencies, Captivate designs custom analytics dashboards for our clients, presenting the most important and applicable information in easily digestible ways.

Why use Google Analytics over other web analytics services?

Professionals choose Google Analytics over other web analytics platforms for several reasons. Google Analytics is free to use and offers simple, easy basic implementation with tools and platforms like Search Console and Ads.

In addition to being widely universal and accessible, users favor Google Analytics for its ability to customize reports and interpret key metrics, such as understanding why and where visitors are bouncing. Google Analytics enables marketers to know the age, gender, interest, device, and location of site or app visitors by default. This info lends to valuable marketing data.

Lastly, Google Analytics helps websites and apps achieve their goals with seamless event tracking and goal setup capabilities.

How does Google Analytics track users?

Google Analytics effectively tracks user behavior and information of visitors who hit your site. With proper tracking, Google Analytics drops a cookie on a user’s browser when they visit your site. In simple terms, cookies are small files that contain data about the user’s activities and behaviors. Using these cookies, Google Analytics understands how users behave on your site and organizes this data into reports that you can interpret and apply. We leverage this data to make strategic optimization decisions about your site, build new content, or employ additional traffic acquisition channels like remarketing.

Can Captivate help setup Google Analytics on my website?

Yes. Our team understands the backend of websites, and exactly how to implement Google Analytics so it captures the most data possible. Through our services, we’ll help show where your digital presence is making the most impact, and where you’re wasting your time. Through this information, you’ll know what opportunities make the most sense to target, and how to do it effectively.