If you’re not tracking marketing decisions, how will you know what’s working? And perhaps more importantly, where to invest your money? Captivate provides a complete spectrum of custom configuration and data solutions for all types of businesses and brands. Our team works to understand your goals, identifying strategic opportunities for the highest return.
In business, you don’t put all your eggs in one basket. That same ethos applies to marketing. Successful campaigns take a multichannel approach, designing cohesive and integrated strategies employing SEO, social, email, and content marketing. Our experts craft these services specifically for your brand, knowing what will yield the most efficient results.
Goals make things happen. Our team works with your business to create benchmarks and KPIs in order to push business forward. Our transparent and focused strategy offers consistent checkpoints and reporting, working towards measurable data that provides actionable points.
Google Analytics may seem simple on the surface, but in order to get the most out of its service, you need experts. Captivate offers robust tracking capabilities, delivering data about your visitors and how they engage with your content. But we don’t just sit on this information. Our analysts provide opportunities — helping your business act with purpose towards your goals.
The correct tagging strategy is vital for capturing effective data. Our Atlanta analytics agency will audit your current approach to tracking digital strategy, offering insights on missed opportunities and growth potential. With a few small tweaks, your business could transform. Let us help.
Assess current-state analytics setup and tracking configuration.
Develop a web analytics strategy that aligns with your business’ goals.
Track goals, KPIs, event tracking, and metrics to measure performance.
Organize data into actionable intelligence that your business can use.
Use findings to instruct digital strategies and optimization improvements.
Every business relies on unique data points. There are, however, a few common KPIs used for any reporting or dashboard setup. Among the most important KPIs in an analytics strategy include:
Additionally, many businesses use granular data that reflects their visitors and customers, such as geographic and demographic information.
Whether operating a website or an app, digital analytics help improve your venture. In the most simple terms, data analysis helps determine just how successful a marketing campaign is, including why and how an audience interacted with it. The information helps businesses plan their marketing strategies, budgets, content calendars, email blasts, and other initiatives.
First, we need to understand the strategic focus areas and key objectives of the business itself. Once we define these objectives, we identify how to measure the performance of a business’s marketing strategies. We shoot for a combination of goals, like reducing bounce rate, improving sales and conversion rate, and growing traffic from specific channels.
The strategic roadmap behind a business’s marketing plan often directly influences analytics strategy and relevant information. Because no business is the same, analytics strategy requires an acute understanding of a business, its customers, and target maturity levels.
Google Analytics provides an incredibly powerful tool for creating or improving a business’s marketing strategy. By understanding how visitors interact with a site’s or app’s content, marketers can employ optimization strategies to increase engagement, facilitate conversion objectives, and achieve specific goals. Because Google Analytics is a robust, widely universal platform, it seamlessly integrates with other tools like Google Search Console, Google Ads, and AdSense. Custom Google Analytics dashboards let markets efficiently see how well their web properties are performing, and extract valuable intelligence to inform data-driven decisions.
Yes! A Tag Management System like Google Tag Manager offers a cohesive strategy to keep your website in order. An effective TMS allows you to have an understanding of your site’s order and structure. Moreover, TMS can help you gain a handle on tags even when your business goes through transitions, and allows administrators to make changes themselves. In short, keep your house in order, and it’ll stand for a long time.