Gathering data is one thing. But clearly presenting data is another. As one of Atlanta’s most trusted analytics agencies, Captivate doesn’t just hand you a pile of useless, unorganized information. We deliver individually-tailored digital marketing solutions and custom analytics dashboards.
Reporting is only worthwhile if it’s usable. Regardless the type of data, our custom analytics reporting dashboards make sense of the digital marketing channels most relevant to your brands. We tailor dashboards to your wants and needs, highlighting your most important KPIs.
Digital strategy creates an ocean of data. But that data is useless without proper presentation. Our team understands what your specific goals and KPIs are. We create custom dashboards around those priorities, helping you not only understand what the information means, but how to turn it into action.
One of the major priorities of our custom analytics dashboards is to ensure that you reach your business goals. Our team works with you to understand your specific KPIs, and then presents datasets to inform them. By tracking and measuring this information, we help visualize the big picture of your website’s performance.
Regardless of if you’re working with SEO, email marketing, social media, paid campaigns, or other strategies, Google Analytics provides the most robust understanding of user data. However, without expert help, it’s extremely easy to leave valuable information on the table. Captivate leverages years of experience in order to shape analytics dashboards in a digestible and actionable way.
Evaluate current analytics dashboard setup and tracking configuration.
Define KPIs and analytics strategy to best align with your business’ goals.
Track performance metrics, goals, and events to gather data and insights.
Organize a custom analytics dashboard that delivers actionable intelligence.
Leverage findings to instruct digital marketing strategies and optimizations.
Because they’re so customizable to user preferences, dashboards are incredibly useful to businesses. A custom Google Analytics dashboard showcases the widgets that matter most to your account overview interface. Under the Reports option in Google Analytics, users can select “Customization” to build dashboards with up to 12 widgets. You can curate these widgets to show the dimensions and metrics you care about most. In fact, one Google Analytics account can have up to 20 dashboards.
A well-articulated analytics strategy defines which widgets to include when building a custom dashboard. For even greater reporting options, we recommend Google Data Studio.
Google Data Studio is Google’s most robust dashboarding tool. The tool removes limits on widgets, rows, and filters associated with Google Analytics dashboards. Because it easily connects to the Google product suite (Analytics, Ads, Search Console, Google Sheets), Google Data Studio is an ideal, low-cost alternative to Tableau or PowerBI for quick reference/customized reporting needs. You can also connect Google Data Studio to other marketing platforms, such as Facebook, Twitter, LinkedIn, AdRoll, Bing Ads, and more. This connectivity requires the use of third-party connectors, which vary in cost.
Google Data Studio is, however, less user-friendly than Google Analytics. Captivate provides the expertise and experience to build and customize Data Studio dashboards that align with your business objectives. We identify quick wins and opportunities for optimization improvement at a glance.
Within a custom Google Data Studio dashboard, users can add data from accounts across the entire Google product suite (Analytics, Ads, Search Console, etc.), and even connect to additional sources via third-party connectors. Reporting options include tracking related to:
Ultimately, the type of custom dashboard you wish to create depends on the metrics and data you find most important. Custom dashboards are viewable on Data Studio, plus via a shareable link, an emailed PDF, or embedded on other websites.
The metrics you choose to feature on a custom analytics dashboard vary by your business, target audience, marketing channels, and overall digital strategy. Additionally, specific conversion events and goals dictate how you measure performance and how the dashboard presents information.
Traffic channels and engagement metrics are common widgets within any effective dashboard. If you’re uncertain about what certain metrics mean, hover over the question mark icon at the top of each column.
Professionals choose Google Analytics over other web analytics platforms for its ease of implementation and its high degree of customizability. The platform is free to use and offers basic implementation easy to integrate with other tools like Google Search Console and Google Ads. Using basic knowledge of code and the GA admin, you can customize GA to report on any imaginable dimension/metric combination.
Not only is Google Analytics a universal and accessible platform, but it also creates custom reporting and interprets key metrics. In essence, Google Analytics is a universally-accepted analytics platform that helps professionals understand how their websites and apps perform and offers strategic insight on future improvements.