Landing pages are a vital part of any marketing campaign. They provide an opportunity to talk directly to your potential customer, arming them with the information they need. At Captivate, we understand how to blend your company’s message with a compelling UI and UX design strategy to help turn potential customers into conversions.
Campaign landing pages help keep users focused by cutting out unnecessary distractions (rabbit holes) that users can get caught up in instead of converting.
Landing pages with personalized messaging gives users the feeling that you’re speaking directly to them, resulting in greater retention and brand affinity.
By design, effective marketing campaign landing pages are created to prompt users to take action by filling out lead forms or placing phone calls to establish contact.
Building trust and credibility is an essential objective to landing page design. Showing off credentials, case studies, and expertise helps build confidence with consumers.
From testing CTA colors, updating photos and other visuals, and tweaking your messaging, landing pages offer a unique opportunity to refine your pitch.
Whether you’re introducing a brand new product or service, or if you need to unload unwanted inventory, campaign landing pages support key business goals.
A well-designed landing page can be the catalyst for conversions and the ultimate success of a targeted digital marketing campaign. Why? Because well-designed landing pages serve users the information they’re searching for in a simple, straightforward manner, while eliminating any barriers to conversion. Captivate’s team of experienced campaign strategists and UX designers understand how to streamline the presentation of vital information, all while making it easy for your users to take action.
In the digital marketing world, there are best practices — but there are no guarantees. At Captivate, data drives every decision we make. That’s no different when it comes to campaign landing page design. Our CRO experts take an A/B testing approach to all marketing campaigns, examining what’s generating conversions versus what’s not. If something doesn’t move the needle, we’re not afraid to make tough decisions. Generating results is our number one priority.
Landing pages are a clever element to add to a direct marketing strategy. Think of them as add-ons to SMS and email campaigns, a lengthier and stickier way of messaging that drives conversions. Effective landing pages are designed with a single focus or goal, cutting through the unnecessary clutter that can come with marketing campaigns.
Don’t throw your money away and drive traffic to generic pages — like a website homepage. That’s a waste of money because it doesn’t generate results. Users find the amount of information overwhelming and quickly click off the page. Instead, use your budget wisely and send traffic to landing pages specifically designed for the campaign. That way, you can push highly relevant information to users who have already chosen to engage. Simple messaging gets significant results.
A landing page is just the beginning. Effective CRM integration for marketing campaign landing pages is an opportunity to fuel the fire. By adding a simple CRM, you’re providing another opportunity to reach your client — generating leads that drive results. A user willing to enter their information into your product is worth pursuing.
Maybe you already have a landing page strategy — but is it working? The Captivate team will tell you why or why not. Our experts bring years of experience in the landing page space, knowing what will generate conversions without sacrificing brand identity. We’ll look under the hood and tell you where we can help.
Analyze your current marketing strategy, identifying how to introduce or expand landing pages.
Utilize data to layout the most engaging content focused on driving conversions.
Perform A/B tests for different campaign landing pages, building strategy around what’s proven.
Create landing pages using data from research and learnings.
Evaluate the campaign impact, determining what is working and what isn’t.
A campaign landing page is what brands or businesses attach to inbound marketing campaigns such as email or SMS blasts, paid social and paid search ads, PPC advertising, and more. In other words, they’re not at all like traditional landing pages. Their success is not determined nearly as much by SEO but by the effectiveness of the messaging and marketing approach. But when done well, a campaign landing page can significantly increase conversion rate due to its targeted approach. The Captivate team knows how to get the most out of these marketing strategies, listening to your business goals and increasing your ROI.
A common mistake brands make with campaigns is to link their homepage landing page to a paid advertisement. That’s a sure way to overwhelm a user and get them to bounce off your website straight away.
Instead, this bounce rate can be avoided by creating dedicated campaign landing pages built to cut out the clutter. This targeted approach provides a foundation for reaching the users the most likely to engage, increasing conversions and generating actual results.
No. In the marketing world, there are no guarantees — only best practices. And in fact, you should be wary of any digital agency that guarantees results. Instead, the Captivate team takes a measured and realistic approach to craft the most optimized campaign landing pages possible. Our marketing efforts will deliver, and we pride ourselves on being transparent with success and failure, helping you understand what it takes to generate results.
No, and this is a common mistake with campaign landing page strategies. When users engage with a social or search ad, they have a particular intent in mind — and you need to cater into that intent. Don’t present them with overwhelming content filled with links and options to the point where they don’t know what to do but click off the page.
Instead, creating concise campaign landing pages will encourage direct engagement with your brand’s business goals, shepherding users toward conversion.
The team at Captivate takes a holistic marketing approach — and that extends to the campaign landing page strategy. We know that effective marketing needs to be multi-faceted and that success breeds more success. We’ll build an effective campaign landing page strategy for your brand — but we’ll do it as part of an overall campaign.
Our Search First® methodology will help guide a strategic landing page UX alongside conversion-friendly messaging to ensure that we’re resonating with your target users.