UX / UI Design
Atlanta UX & UI Design Agency
Great and effective design doesn’t just happen. The best UX / UI designs are created through a carefully calculated and strategic approach. At Captivate, we bring years of experience in this space, and our experts understand the importance of taking a design-first methodology to web development. Success goes beyond aesthetic. The right design for your brand can transform the perception of your business while increasing your profits.
Human-Centered UX Design Driven by Behavioral Data
Human-Centered UX Design Driven by Behavioral Data
Your website might have a design that seems beautiful — but is it driving conversions? Leveraging and analyzing user behavior data is often ignored in the design world, with agencies and creatives getting so caught up in innovating aesthetics that they forget about practicality. We create data-driven solutions, evaluates their impact, and applies learnings to optimize performance.
- Focus on creating strategic, data-informed UX designs, knowing that sometimes instincts don’t match what drives results
- Research market dynamics and conditions to understand user needs and how to design experiences that will delight them
- Separate your design from competitors and innovate without getting trapped in current design trends
User Experience Design with a Search First® Mindset
User Experience Design with a Search First® Mindset
At Captivate, we consider the SEO impact for everything we do — and design is no exception. With our Search First® approach, our expert UX designers create experiences that cater to each of your target audiences. We’ll ensure your new website experience navigates users to the content they want with the least amount of friction. Our UX designers build in strategic CRO elements into their UX designs help convert those users after they’ve arrived.
- Combine SEO best practices and logical IA strategy with appealing UI design to increase potential of high-ranking content
- Focus on easy-win opportunities, knowing your target audience, and create the best UX design possible
- Design easy-to-use website experiences that serve your users and make your brand memorable
Persona Development & Customer Journey Mapping
Persona Development & Customer Journey Mapping
Successful businesses have a target customer in mind and an understanding of how to best serve them. To do this effectively, the Captivate team uses persona development to build customer archetypes, creating a more profound understanding of whom we’re marketing your product. Once that persona is created, we develop a customer journey map, a simulation based on research and behavior that accurately represents the customer experience with your product. Both datasets inform our overall UI and UX design for your product.
- Build an accurate picture of your client base and its behavior, taking an honest look at the good and bad and how to improve
- Understand customer goals and motivations, creating a product that’s focused on serving those desires
- Increase conversion rate by catering to the right kind of users, knowing how to identify growth opportunities
Marrying Solid UX with Creative UI Design
Marrying Solid UX with Creative UI Design
A website should not be frustrating. A sure way to turn off a potential customer is by offering a bad UX. When a website finds harmony with both UX and UI, it will drive conversions. The team at Captivate has years of experience working across different industries, successfully creating a satisfying experience for various types of businesses. We’ll build you a website that feels new and fresh and help showcase the value of your product.
- Recognize how UX and UI play into one another, providing a welcoming and dynamic website
- Encourage new business by understanding the needs of the target client, catering to their specific desires
- Understand UX and UI design trends, staying ahead of the competition without being too focused on the moment
Get Started with a Website UX Audit
Get Started with a Website UX Audit
What’s your current approach to UX and UI design? Is it working? Where are the growth opportunities? What precisely is holding you back? Are these questions confusing? Our team will perform an audit of your current UX/UI strategy, highlighting what you’re missing and how to transform your product. We operate on fact-driven research — transparent data drives everything we do.
- Provide a holistic look under the hood of your UX/UI, presenting a no-nonsense analysis of the current state of your product
- Highlight what’s working and what’s not, helping you understand our thought process and why
- Show our methodology, inviting you into our strategies and clearly articulating our thought-process on how to grow your online footprint
Our Approach to UX & UI Design
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Atlanta UX / UI Design FAQs
What’s the difference between UX and UI?
In the web design world, UX and UI are two terms thrown around liberally — but what exactly do UX and UI mean? Think of UX and UI as macro and micro design and product descriptors.
UX stands for “user experience” and refers to the overall interaction a user has with a product. How does it look and feel? What type of emotional response does it cause? Is the overall experience intuitive or frustrating? Meanwhile, UI stands for “user interface” and refers to the small details such as buttons, icons, toggles, and more on a device app or website. It refers to all the little building blocks that create the overall experience.
UX and UI interact and inform one another to create an overall product. Think of their relationship as similar to building a brick house. You spend a lot of time determining what kind of brick to use, and then the sum of those bricks creates a house. One doesn’t exist without the other.
How is Captivate different than other UX/UI design agencies?
At Captivate, our designers focus on implementing effective UX/UI design into an overall product. That means we’re not thinking in tunnel vision — understanding that a holistic approach to UX/UI design is vital for success.
Moreover, unlike other agencies, our team applies SEO best practices to design, starting with our innovative Search First® methodology. That means that, in everything we do for your business, we’re prioritizing getting you found.
What are personas in UX Design?
Personas are realistic archetypes developed that represent target customers for your business. This is a strategy that goes beyond general customer strategy — personas are created with individual names, stories, and other characteristics such as motivations, attitudes, and more. The idea is to create a thorough and deep understanding of who your business is targeting, helping you understand what works and what doesn’t.
Personas are a very effective tool for creating user-centered design that not only gives you a greater understanding of the impact of your product, but a higher likelihood at increasing conversions. Then, once personas are created, they are put through a customer journey map.
What is Customer Mapping in UX Design?
A customer journey map is when a persona is used to simulate the customer journey from start to finish with your business. What a customer map does is provide perspective on how well your product is working to drive conversions. Factors a customer journey map considers are context, progress, and emotion. Does someone move smoothly through your product, and does it get a result?
Then, the Captivate team takes the learnings from customer mapping results and applies them to the overall UX design. Our experts don’t just do what feels right. We make creative decisions informed by actual data to drive real results.
Is Web Design the same as UX Design?
No. Web design is the development of webpages focused on graphic design, layout, content development, and HTML. It deals with the actual page from a nuts and bolts perspective, intending to provide the best design possible.
Meanwhile, UX design is focused on the overall user experience, utilizing data points to make a product useful, usable, and enjoyable. This goes beyond the look and feel of the product — although that’s a significant factor — and requires a more bird’s eye perspective on the product. The best UX designers can see the forest from the trees, understanding how to bring together a variety of elements to make a product as intuitive as it is beautiful.
Is UX Design graphic design?
UX design is different from graphic design in that it’s not focusing on the visual experience but rather on the overall structure of the product. UX design tries to deliver the best overall flow possible, creating effective wireframes, prototypes, and site maps. This is done through research and data application, competitive analysis, and persona creation. Then, once a product launches, UX designers analyze its impact, seeing what’s driving results and what’s not, understanding what revisions need to be made and what to prioritize. The UX design team at Captivate knows how to research, ideate, launch, and refine your product to get the best results possible.
