Multi-Location SEO Strategy Boosts Organic Traffic 40%

Captivate saved Park ’N Fly‘s website from an SEO disaster, and then successfully helped the brand establish authority and influence in a highly competitive space.

Key Objectives

Boost Parking Reservations

Attract Regional Customers

Build a Local Reputation

Highlight Location Amenities

The Project Background

Park ’N Fly is a national leader in airport parking reservations. It boasted 19 locations in 14 cities and nearly 50 affiliate locations across the United States. They serve everywhere from Atlanta to Denver to San Francisco, streamlining the airport process for travelers.

Park ’N Fly reached out to Captivate to help it grow its organic search visibility in each of its local markets. In order to stand out from competition, we formulated a multi-local SEO strategy, re-tooling several pages on Park ‘N Fly’s website, tweaking and adjusting local listings to redirect traffic back towards their website.

The Project Challenge

Before teaming up with Captivate, Park ’N Fly worked with another agency for a website redesign. Unfortunately, that vender did not properly take organic SEO elements into account, and Park ’N Fly saw its Google organic search traffic drop 14% compared to the previous year.

Moreover, the website had also lost some of its most critical on-site optimization elements including proper keyword usage.

In other words, it was not a good situation. Once Park ’N Fly engaged Captivate’s services, we needed to act smart and fast.

Key Issues

Lack of Optimized Content

Highly Competitive Landscape

Previous Dip in Traffic

Poorly Designed Website

The ROI Focused Solution

As with every SEO project we take on here at Captivate, we rooted all of our local SEO strategy and on-page optimization decisions based on in-depth keyword analysis and competitive market research.

Using this critical consumer market data, we re-optimized each local SEO landing page on the Park ’N Fly website, using the most relevant search queries to attract the right users, while incorporating technical SEO best practices that boost success potential.

Captivate also provided local maps optimization for each of Park ’N Fly’s corporate airport parking lot locations. Optimizing for local maps ensured that Park ‘N Fly would be discovered in local searches, whether via their main site or location-based listings.

Captivate Project Bg
Captivate Project Bg

The Results

Around two weeks after the initial on-site optimization, Park ’N Fly began to see a steady increase in its rankings and Google organic traffic. By year-end, we helped Park ‘N Fly recover all initial traffic losses and achieve substantial Y/Y growth.

40%

Increase

Organic Search Traffic

SEO sessions rose by over 200k.

5%

Increase

% New Sessions

Total new sessions grew from 65% to nearly 69%.

47%

Increase

New Users

Nearly doubled the total number of new organic users.

25%

Growth

Search Visibility

Higher rankings & visibility resulted in increased traffic.

10%

Increase

Ecommerce Bookings

Increased SEO traffic helped boost online reservations.

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