Paid Search Specialist

Date Posted: November 11, 2021

Paid Search Specialist Job Description

About Us:

Captivate Search marketing isn’t a large agency where you’ll be just another cog in the machine. We are a small agency that is experiencing rapid growth and we are looking for a Contract-to-Hire Paid Media Specialist to join our team.

About You:

Captivate Search Marketing is looking the next member of our rock star team! The ideal candidate will have an entrepreneurial spirit, be an independent worker who enjoys contributing to a team, have a passion for the search marketing industry, and a drive to stay on top of current trends.

We are looking for an experienced Paid Media Specialist to assist in the execution of Google Ads campaigns and other digital marketing/SEO activities for our clients. You will be responsible for managing PPC activities such as: keyword research, best practices Google/Bing Ads account setup and/or optimization, writing creative/conversion-oriented ad copy, and daily keyword/bid management of client campaigns.

Paid Search Specialist Job Responsibilities

  • Design, Execute, and Maintain ROI-Focused Pay Per Click/Display campaigns
  • Conduct Thorough Keyword Analysis
  • Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
  • Write compelling Ad copy with a focus on driving conversions
  • Optimize existing PPC campaigns for new clients
  • Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
  • Compile monthly PPC Reports for our clients with personal comments and analysis of campaign performance
  • Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
  • Set up Conversion Tracking & Retargeting Pixels
  • Conduct in-depth competitive analysis within our clients’ locations and industries
  • Research to stay on top of the latest trends in PPC advertising

Required Paid Search Specialist Skills & Experience

  • Self Starter, Self Motivated Work Ethic
  • Critical, Forward Thinker
  • Must have a 4 year degree in English, Communication, Marketing or related field
  • A minimum of 3 years of hands on Paid Media experience in an agency setting
  • Google Ads Certified
  • Google Analytics Certified
  • Excellent written and verbal communications skills
  • Strong creative writing skills
  • Proficiency in Google Docs, Word, Excel, and PowerPoint
  • Highly organized and must be able to multi-task, handling several tasks/projects at one time

To be considered for this position apply via email, send your cover letter, resume, and salary expectations to info@captivateseo.com. The subject line of the email should read “Paid Search Rockstar”

You must include salary expectations to be considered for the position.

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Benefits & Perks

  • Captivate Benefits & Perks Guaranteed 401(k)
    Contributions
  • Captivate Benefits & Perks Flexible
    PTO
  • Captivate Benefits & Perks Paid Family
    Leave
  • Captivate Benefits & Perks Paid Birthdays
    Off
  • Captivate Benefits & Perks Disability
    Insurance
  • Captivate Benefits & Perks Telehealth
    Program
  • Captivate Benefits & Perks Work From
    Anywhere
  • Captivate Benefits & Perks Transparent
    Leadership
  • Captivate Benefits & Perks Career Growth
    Opportunities
  • Captivate Benefits & Perks Commuter
    Benefits

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