Through Captivate’s lifetime, we’ve felt both the peaks and troughs of link building in the SEO community. Today, we center our link-building services on honest practices rooted in 100% transparency, delivering consistent and actionable results.
Inbound links — a.k.a. “backlinks” — are vital to successful organic searches, especially when they come from highly regarded sources. Not only is a backlink a ringing endorsement of your business services, but it significantly ranks your site higher. In other words, imagine the chef of your favorite restaurant referring you to some of their favorite restaurants. In an online world full of shortcuts, Captivate takes an ethical approach to backlinks.
Captivate has a proven set of effective growth strategies for link-building that are proudly rooted in natural and ethical means. There’s no secret formula to success — only focus and consistency. Our non-automated, hands-on approach means that we are dedicated to balancing the risk and reward of this practice.
Know thy enemy, right? The fact is effective and optimized SEO is rooted in being more searchable than your competitors. What are they doing that you’re not, and how can you get ahead in the market? We offer competitive audits that will provide marketing opportunities for your business. We identify what your customers are searching for, and help you provide the answers.
In the link-building world, robots have nothing on the human touch. Automated link-building services will link questionable sources that raise massive red flags to Google. Your business’s website will be buried in search rankings. Not only that, but Google will penalize websites in the long run for over-optimized keyword anchor text. We provide toxic link recovery services to help bring your website back within Google’s good graces.
Track toxic links and opportunities for positive growth.
Determine opportunities for link building and strategies for link recovery.
Eliminate toxic links where possible and gain healthy backlinks.
Monitor long-term link performance and track future toxic links.
Continue link building with ongoing strategies and programs.
Link building is a foundational factor in successful SEO. By definition, link building is the practice of acquiring links from other websites to your own. These links then strengthen the overall power of your website’s SEO.
We employ several strategies to help build and earn inbound links, with an emphasis on the latter. To earn your site links, we publish high-quality, link-worthy content that delivers meaning and value to users. Our link-building services also seek to create a diversified, natural backlink profile through industry-related publications, blogs, directories, social media sites, press releases, and direct placements.
Yes. Our SEO specialists diagnose your site’s backlink profile and identify any toxic sources of link spam. We may also assemble a disavow file to submit to the site’s Google Search Console account for additional support. While we can’t guarantee a full recovery, we’ve helped hundreds of sites bounce back from devastating spam.
Yes, we provide ongoing link-building programs to several of our clients. Captivate combines on-site content marketing efforts and off-site initiatives to grow a domain’s link equity. Our teams will collaborate to better understand your SEO objectives, so we can provide targeted growth for the pages that matter most.
No, because link signals are just one of many factors that dictate a site’s ranking in Google. Acquiring quality links can move your needle quicker, but other important ranking factors (like direct website traffic, user engagement, site load speed, etc.) are just as important. We hone in on your weaknesses and invest in the solutions that turn those weaknesses into opportunities.