Unless you’ve been living under a rock, you know that Facebook is one of the most effective forms of online marketing — but that can only happen when utilized properly. At Captivate, we understand the nuances and challenges of the social media platform. Our team collaborates with yours to set goals, and we’ll work together to achieve maximum results.
Your brand is your brand. It’s not your competitors’ or your friends’. It’s yours. That’s why we tailor marketing campaigns specifically to you in order to achieve your individual goals. Other agencies rely on cookie-cutter campaigns and one-size-fits-all programs, but that foolish approach will produce minimal results. After all, what are you paying for?
Successful digital marketing requires a holistic approach in order to be truly effective. We understand a multi-pronged attack is required to successfully get your name out there. Beyond the benefits of fruitful Facebook strategies, we work with you to create an integrated, multi-channel marketing approach.
We don’t just fire things into the unknown and hope they work out. That may sound silly, but that’s how a lot of agencies approach online marketing. Instead, our Facebook advertising is driven by data, working with brand objectives to harness organic growth. We promote your best content to new audiences — all while generating quality traffic to your website.
In order to understand what goes into the Facebook marketing world, the first step is to create an account for your brand and analyze the competition. Our expert team will then perform a competitive audit of the playing field, helping you understand what sort of investment will be required to achieve success, and how it can be done.
From your audiences to your competitors, we uncover data that inspires Facebook strategy.
We employ graphic designers, copywriters, and talented social media creatives.
Harness Facebook strategies that compel users to take action.
Understand how users engage with Facebook content, facilitating informed decisions.
Communicate Facebook account growth with your team.
Facebook has grown into the most popular social media network for both mobile and desktop users. For this reason alone, Facebook marketing is essential for any brand with an active online presence. Whether you’re interested in local social media marketing in Atlanta or international marketing to select countries, Facebook marketing lets you target specific audience segments geographically, demographically, and psychographically.
Facebook offers robust targeting capabilities to find users with specific interests, behaviors, and careers, alongside select demographic and geographic parameters. These features enable advertisers to maximize their marketing budget and even support local traffic channels like SEO. Most brands combine organic Facebook marketing initiatives with advertising to attract new followers and engage with potential customers. Typically, organic marketing techniques demand integrative content marketing to develop top-tier content that resonates with your audience.
Captivate specializes in far more than Facebook marketing services. We help your brand leverage highly-targeted Facebook marketing campaigns, boosted posts, events, groups, special promotions, and other features as part of a larger integrated digital marketing strategy. Combined, these strategies provide varied, momentous brand growth. Benefits of our custom-tailored Facebook marketing services include greater domain authority, higher search engine rankings, increased followers, and stronger user engagement.
That depends on your brand and its marketing goals. In some cases, yes, Facebook marketing provides the best means to engage with highly-targeted users. The user mindset on social media, however, is very different from other digital channels. In search, for example, users are typically far more engaged and active through their discovery process. That’s why organic SEO often lends itself to higher conversion rates than other channels like search. Most brands thrive using diversified, multi-channel marketing strategies focused on cohesion, rather than investing solely in one channel.
Belgard, a flagship brand for hardscape building materials across the United States, tapped Captivate to engage users in paid social and search marketing.
Across Facebook, Instagram, and other social media channels, Captivate’s social media team optimized spending based on KPIs like cost per lead and cost per click. We saw measurable decreases for each across all channels.