Pinterest is a platform to showcase your brand’s vision. But what exactly does that look like? At Captivate, we understand how dynamic Pinterest can be, and what it brings to a holistic and successful marketing strategy. We use proven approaches to increase your footprint — growing followers and motivating action to generate in-market referrals and sales.
Pinterest offers the ability to create a digital vision board — showcasing interests, ideas, and moods that reflect your brand’s identity. Millions of users utilize Pinterest’s search function to find their own inspirations, so a well-executed marketing strategy in this space provides a massive opportunity to connect with a new audience. Our services focus on helping these users find you.
Unlike the structured feeds of Facebook or Instagram, Pinterest offers a much more malleable and dynamic playground for posting. Our team understands what goes into quality organic content — what works, what doesn’t, and what causes growth — and we’ll work with you to understand how you want your brand reflected.
Pinterest offers a unique chance for marketing in the B2C space. After all, it’s a social media platform dedicated to showcasing user interests — and let’s be real, that’s a marketing dream. Our experts will help sharpen your brand’s voice so you’re getting the most out of your marketing dollars, targeting those most likely to engage with your product.
What’s working? What isn’t? What are your competitors doing? Should you be doing that too? These are questions to which we know answers. Our Pinterest competitive audit will examine what strategies are being employed by the competition, why they’re doing it, and whether or not it’s successful. We’ll bring these insights to you, and offer informed solutions.
From your audiences to your competitors, we uncover data that inspires Pinterest strategy.
We employ graphic designers, copywriters, and talented social media creatives.
Harness Pinterest strategies that compel users to take action.
Understand how users engage with Pinterest content, facilitating informed decisions.
Communicate Pinterest account growth with your team.
Our experienced team of social media experts conducts all aspects of our Pinterest marketing services, from the creation of every pin to pinboard organization. Our in-house production ensures both high-quality content and streamlines creative processes and client communications.
Captivate also offers far more than specialized social media services. Our agency delivers full-service digital strategy solutions, spanning from analytics to content marketing. We’ll cohesively integrate your brand’s Pinterest presence with the rest of your marketing efforts.
Promoted pins — essentially paid social ads on Pinterest — work like other social media advertising platforms. Advertisers pay to expose their pins to targeted audiences, which drive engagement, traffic, and sales. Promoted pins are highly effective for certain industries, such as retail and ecommerce, home and lifestyle, travel and tourism, and food and beverage.
As with any advertising, the effectiveness of promoted pins versus other platforms depends on your brand. We’ll help determine your optimal social media advertising opportunities based on your brand objectives and target audiences.
We start by developing a Pinterest marketing strategy that considers your social media objectives, target audiences, and overall digital strategy. For this step, we create concepts for your Pinterest account such as key pinboards. We’ll also conduct audience research and promote brand messaging.
Based on strategic outlook, we execute more granular efforts. These include Pinterest pin creation, content optimization, and growth strategies. We perform these services based on a clear, thoughtfully-designed social schedule.
Finally, we provide analytics and reporting. You’ll see the measurable impact of our Pinterest marketing and management services.
Pinterest is an incredibly marketing-friendly social platform. People often use Pinterest to search for purchase planning and inspiration, allowing the site to offer an impactful, versatile marketing channel. Some of the primary benefits of Pinterest marketing and advertising include:
We’ll help articulate the benefits most relevant to your brand and its Pinterest marketing strategy.