In the infinite sea of online content, it’s tough to stand out — even if your product or service is leaps ahead of the competition. Paid social media is a strategic approach to throwing gas on the fire, helping get your brand in front of the ideal audience. At Captivate, our team understands how to utilize budgets to encourage meaningful audience growth and engagement.
The beauty of paid social campaigns is that they provide an opportunity to put your brand in front of an audience that’s the most likely to engage. Think of it as an automated drone delivering a cold glass of water to a person on a hot day, before they even realize they’re thirsty. Our data-driven processes help us give you the edge — to know when to strike, and how to do it effectively.
Do you take supplements in the morning? That’s how you should think about paid social advertising. It’s a way to increase the value of what you’re already doing. Through our dynamic social media marketing strategies, we can help grow your brand — but those results can be increased significantly by putting money behind them. Our team knows what magic levers to pull.
Paid retargeting is a vital key to a robust social marketing campaign. What this means is that, through targeted spends, your brand will market directly to those users who’ve already engaged — whether that’s visiting your website, following your socials, or interacting with your competitors. These users offer a massive opportunity for conversion due to their interests, so targeting them is how you can maximize your marketing results.
There’s a strong chance that you’re leaving potential business on the table and you don’t even realize it. Paid social allows you to analyze and discover strategies being deployed by your competitors, and understand how you can implement them into your marketing. This insight creates a fertile environment for innovation and growth, which we specialize in helping shepherd.
Extract and distill keyword data and trends to best align with PPC objectives.
Analyze PPC competitors and audit existing PPC accounts, if applicable.
Build campaigns or optimize existing; tailor keyword targeting and ad creative.
Track metrics and KPIs, oversee performance, communicate reporting deliverables.
Rotate and experiment with ad creative; evaluate and optimize social pages.
Social media advertising refers to any paid or sponsored content on social networking websites. These include anything from one-off sponsored Pins and boosted Facebook posts to full-scale, multi-channel campaigns to build brand awareness.
Social media ads target specific audiences most likely to engage with your content, making them both valuable and challenging. By measuring metrics like volume of followers, new leads and sales, shares, likes, and other engagement metrics, we can ensure your business sees a worthy ROI for our social media advertising services.
Like almost all of our digital marketing services, we provide comprehensive social media programs. We help:
In addition to providing full-service social media advertising services, we offer transparency and customized reporting to keep our clients well informed.
Once your ads are live, our optimization process begins. Our team handles all aspects of your account, including:
We root ourselves in data-driven and measurable strategies. Our team provides clients with the communication and intelligence they need to understand how well their ad campaigns are working. From the launch of your campaign, we set up proper tracking and analytics to measure your performance, and determine the KPIs and primary objectives. You’ll receive periodic reports to recap performance, but we’ll also provide more regular updates to your marketing team.
Belgard, a flagship brand for hardscape building materials across the United States, tapped Captivate to engage users in paid social and search marketing.
Captivate crafted Belgard an overarching paid social media strategy, featuring national, regional, and trade campaigns. Our strategy decreased cost per lead by 21%, with a 440% increase in efficient spending.