Don’t underestimate the little guy. Bing may not be the most popular search engine in the world, but its user base is very attractive for potential business. At Captivate, we combine evergreen creative services and data-driven analytical solutions that produce highly successful Bing Ad campaigns.
Bing users are a specific type of person. They tend to be older, more educated, and financially stable, which is the exact kind of potential client you want. In other words, don’t ignore them! As part of a holistic approach, a smart PPC strategy focused on Bing Ads can yield significant amounts of revenue on top of your other marketing methods.
You want your marketing budget to be spent efficiently and effectively. That’s the only way to approach Bing Ads. Other agencies will encourage automation and other short cuts, but at Captivate, we understand that’s a waste of time and money. In order to have success in the Bing Ads space, ongoing management is required. We provide a high level of oversight and fine-tuning to achieve the highest ROI.
PPC advertising is an easy thing to screw up. Even if you think you know what you’re doing, you’re probably leaving a lot of business on the table (and throwing money away while doing so). Let us help you out. Our PPC audit services will examine your Bing Ads strategy and unveil any crippling weaknesses, major threats, and transformative opportunities. Once we pinpoint these factors and provide specific action items to remedy the situation.
Analyze and extract relevant keyword data and search trends.
Review Bing PPC competitors and audit existing accounts, if available.
Create new campaigns or optimize existing ones; employ keyword bidding and creative.
Track metrics and KPIs, monitor performance, and communicate findings.
Split-test ad creative and landing pages; track and revise experiments.
Google is the web’s dominant search engine. As such, Google Ads is the dominant advertising platform for search. Bing, however, still offers merit to certain businesses. Typical Bing users are generally over the age of 35, the majority of which are between 55 and 64. Bing Ads offers a viable advertising model for businesses targeting this older segment.
Beyond demographics, Bing shares a very similar local search model to Google. In turn, Bing offers valuable opportunities for small businesses to supplement Google Ads. We’ve helped businesses leverage both Bing and Google Ads, and will help you determine which route makes the most sense for your business.
We realize that every business is unique. Our team individually tailors PPC service programs to meet the unique challenges, restraints, and objectives behind your business, unlike other PPC companies that use systematic processes and services packages. We staff both creative and technical experts to continuously fine-tune and optimize your Bing search.
Bing Ads users often fail to set up conversion tracking and analytics. Without proper tracking parameters in place, it’s virtually impossible to understand the progress of an advertising account. Our PPC management team will define conversion goals for your account, and implement the tracking parameters to manage experiments, split-tests, and monitor KPIs. In addition to reporting and educating you on account progress, we continuously optimize your account for better performance.
Many factors impact a low keyword quality score. These include ad relevance, search relevance, the keyword’s historic CTR, the destination URL’s historic CTR, landing page experience, and your account’s history. To troubleshoot low quality scores, we consider those factors to find what bottlenecks are contributing to poor performance.
We prevent most low quality scores by properly structuring Bing Ads campaigns and ad groups, as well as keyword bidding and landing pages. In turn, we leverage quality score factors to your advantage. We’ll develop granular ad groups with relevant keyword groupings, compelling ad creative and landing pages, and properly structured campaigns.
Current Pixel, a media conversion and digitization company servicing both local and national markets, hired Captivate to retool and run their PPC campaigns, including Bing Ads.
We targeted specific media types and conversion solutions within primary campaigns, while also incorporating precision-based bidding strategies, ad split testing, and ad extensions. Our efforts saw a 113% increase in unique conversions.