Believe it or not, LinkedIn offers more than job updates from people you worked with on a random project eight years ago. With a smart and targeted approach, the platform offers ways to actually tap into real users who can yield genuine results. At Captivate, we help brands maximize what LinkedIn can offer — all part of a holistic marketing strategy.
Perhaps more than any other social media platform, success on LinkedIn is determined by understanding the audience. That’s where we come in. Our expert team knows that LinkedIn users are typically decision-makers, investors, and other high-profile professionals — groups that can see through traditional marketing strategies. We take a curated, sophisticated approach.
Smart decisions require smart data. At Captivate, we know how to employ both of those factors to get the most effective and efficient results. Our integrated, multi-channel approach to LinkedIn social marketing blends diverse aspects of strategy for an optimized approach. In other words, we don’t fly blind — and you shouldn’t either.
Given its professional foundation, LinkedIn users tend to be more sophisticated and purposeful with their social media presence. Think about it — if you’re using the platform, you’re most likely trying to connect or understand a business related inquiry. Over the years, our team has found more success generating sales through LinkedIn ads than most other platforms.
In order to stay ahead of the competition, you must understand the competition. Our team offers a LinkedIn competitive audit that breaks down what other brands are doing in your space. In this sort of professional setting, it’s even more important to distinguish yourself against your rivals — making your business not only successful, but an attractive place of employment.
From your audiences to your competitors, we uncover data that inspires LinkedIn strategy.
We employ graphic designers, copywriters, and talented social media creatives.
Harness LinkedIn strategies that compel users to take action.
Understand how users engage with LinkedIn content, facilitating informed decisions.
Communicate LinkedIn account growth with your team.
LinkedIn is worth exploring if your business is relevant to the professional world of consultants, strategists, or niche industry experts. The platform effectively promotes content that shows the specifics of what your company offers. For example, if your business excels at a particular service or unique product, LinkedIn meaningfully advertises that product to relevant industry professionals.
LinkedIn ads serve a different type of user than other social media platforms. A strategic approach in this space will cater towards users who are the most likely to engage with your product. These users can also often be within your industry, so a smart strategy is an opportunity to showcase how your brand is a leader in its space.
From advertising products and services to expanding content reach and recruiting talent, LinkedIn can help your business in many ways. LinkedIn advertising also helps cultivate brand engagement, trust, and loyalty by spreading your brand’s top content. Additional consumer trust supports your brand’s SEO by driving more traffic, engagement, and links to a site.
Our custom-tailored social media strategies help you drive more traffic and pre-qualified leads through LinkedIn and other channels. Captivate includes social marketing elements other agencies overlook. Take our team of social specialists, trained to craft laser-focused and lookalike audiences to deliver high ROI. Combined with creative expertise and a multi-channel digital approach, we deliver impactful programs supported by clear communication and transparent recording.