LinkedIn Marketing

LinkedIn Marketing Strategy & Advertising Agency

Believe it or not, LinkedIn offers more than job updates from people you worked with on a random project eight years ago. With a smart and targeted approach, the platform offers ways to actually tap into real users who can yield genuine results. At Captivate, we help brands maximize what LinkedIn can offer — all part of a holistic marketing strategy.

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LinkedIn Marketing & Management Services

LinkedIn Marketing & Management Services

Perhaps more than any other social media platform, success on LinkedIn is determined by understanding the audience. That’s where we come in. Our expert team knows that LinkedIn users are typically decision-makers, investors, and other high-profile professionals — groups that can see through traditional marketing strategies. We take a curated, sophisticated approach.

  • Reach highly-targeted audiences on a local, national, or global scale through targeted decision-making, understanding what LinkedIn users value
  • Promote products, services, and content to smart users who think business-first
  • Utilize the platform not only for marketing, but to recruit top-notch talent and build relationships with future potential
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A Data-Driven Approach to LinkedIn Marketing Strategy

A Data-Driven Approach to LinkedIn Marketing Strategy

Smart decisions require smart data. At Captivate, we know how to employ both of those factors to get the most effective and efficient results. Our integrated, multi-channel approach to LinkedIn social marketing blends diverse aspects of strategy for an optimized approach. In other words, we don’t fly blind — and you shouldn’t either.

  • Utilize data and learnings to make informed marketing decisions, understanding what’s working and what’s not
  • Invest in proven strategies, only spending time and money on approaches that yield real results
  • Identify opportunities for growth by surveying results and data, applying lessons for future decisions

Get Strategic with Social

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Increase Lead Generation with LinkedIn Advertising

Increase Lead Generation with LinkedIn Advertising

Given its professional foundation, LinkedIn users tend to be more sophisticated and purposeful with their social media presence. Think about it — if you’re using the platform, you’re most likely trying to connect or understand a business related inquiry. Over the years, our team has found more success generating sales through LinkedIn ads than most other platforms.

  • Setup hyper-focused target audiences likely to engage with LinkedIn ads, acting as a digital extension of your business
  • Develop impactful and compelling ad creative that inspires action, focusing on users in or related to your brand’s field
  • Harness influencer marketing, fostering a social environment that encourages networking and relationship building

Explore Paid Social Ads

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Uncover Key Insights with a LinkedIn Competitive Audit

Uncover Key Insights with a LinkedIn Competitive Audit

In order to stay ahead of the competition, you must understand the competition. Our team offers a LinkedIn competitive audit that breaks down what other brands are doing in your space. In this sort of professional setting, it’s even more important to distinguish yourself against your rivals — making your business not only successful, but an attractive place of employment.

  • Pinpoint wins and losses from your competitors, offering solutions on how to stay ahead
  • Create compelling content that stands uniquely against other brands in your space
  • Showcase the strengths of your business, and why it’s a leader in your industry

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Our Approach to LinkedIn Marketing

  • Captivate Approach

    Step 1

    Research

    From your audiences to your competitors, we uncover data that inspires LinkedIn strategy.

  • Captivate Approach

    Step 2

    Create

    We employ graphic designers, copywriters, and talented social media creatives.

  • Captivate Approach

    Step 3

    Implement

    Harness LinkedIn strategies that compel users to take action.

  • Captivate Approach

    Step 4

    Analyze

    Understand how users engage with LinkedIn content, facilitating informed decisions.

  • Captivate Approach

    Step 5

    Report

    Communicate LinkedIn account growth with your team.

  • Captivate Approach

    Step 1

    Research

    From your audiences to your competitors, we uncover data that inspires LinkedIn strategy.

  • Captivate Approach

    Step 2

    Create

    We employ graphic designers, copywriters, and talented social media creatives.

  • Captivate Approach

    Step 3

    Implement

    Harness LinkedIn strategies that compel users to take action.

  • Captivate Approach

    Step 4

    Analyze

    Understand how users engage with LinkedIn content, facilitating informed decisions.

  • Captivate Approach

    Step 5

    Report

    Communicate LinkedIn account growth with your team.

LinkedIn Marketing & Advertising FAQs

Why should I invest in LinkedIn marketing over other social channels?

LinkedIn is worth exploring if your business is relevant to the professional world of consultants, strategists, or niche industry experts. The platform effectively promotes content that shows the specifics of what your company offers. For example, if your business excels at a particular service or unique product, LinkedIn meaningfully advertises that product to relevant industry professionals.

How can LinkedIn ads help my business achieve its marketing goals?

LinkedIn ads serve a different type of user than other social media platforms. A strategic approach in this space will cater towards users who are the most likely to engage with your product. These users can also often be within your industry, so a smart strategy is an opportunity to showcase how your brand is a leader in its space.

What social media strategies work best with LinkedIn ads?

From advertising products and services to expanding  content reach and recruiting talent, LinkedIn can help your business in many ways. LinkedIn advertising also helps cultivate brand engagement, trust, and loyalty by spreading your brand’s top content. Additional consumer trust supports your brand’s SEO by driving more traffic, engagement, and links to a site.

How is Captivate different from other LinkedIn marketing agencies?

Our custom-tailored social media strategies help you drive more traffic and pre-qualified leads through LinkedIn and other channels. Captivate includes social marketing elements other agencies overlook. Take our team of social specialists, trained to craft laser-focused and lookalike audiences to deliver high ROI. Combined with creative expertise and a multi-channel digital approach, we deliver impactful programs supported by clear communication and transparent recording.