Captivate’s local SEO for franchises and other multi-location businesses aims to increase the search visibility for your brand in every market it serves. Using our Search First® methodology, we implement proven strategies that grow search visibility for each of your locations.
Integrating local SEO across multiple franchise locations requires precise coordination, from listings management to review generation. As we implement proven strategies, Captivate helps multi-location businesses and brands eliminate guesswork.
An optimized website forms the foundation of SEO success, for both single and multi-location businesses. Franchise SEO in particular requires meticulous page mapping across your site. Captivate’s local SEO for multiple location services starts by addressing the foundation: on-site optimization:
While Google uses many of the same organic ranking signals to determine the Google Maps listings, our multi-location SEO services leverage all local ranking factors to improve the visibility of Google Business Profile listings on behalf our clients including:
The first step in any successful franchise SEO marketing program is a thorough local SEO audit of our client and their top competitors. Our in-depth franchise SEO audits dig deep to uncover competitive intel on key SEO factors including:
Extract and distill keyword data, search trends, competitive insights.
Apply data and intel to inspire impactful search marketing strategies.
Turn scope into action by deploying strategies and developing assets.
Define KPIs, determine benchmarks, track and monitor performance.
Grow search visibility by leveraging ongoing strategies and programs.
Our franchise SEO services consider a complete, cross-platform spectrum of on-site and off-site strategies, rooted in our Search First® approach. Unlike some agencies that solely rely on automated tools and software to lay the groundwork, we combine professional intelligence and strategic thought to build client success. We collaborate with your franchise’s media and marketing teams to cultivate maximum local SEO value for each location.
We combine tools and discovery process to extract a location’s complete citation profile and overall health. This process both identifies inaccurate and damaging citations and claims those listings to correct information. Concurrently, we find new citation opportunities in which a location is not present and create new listings to continue growing an overall citation profile.
A typical SEO program for a multi-location franchise involves on-site and off-site components. On-site SEO strategy addresses the factors that impact how both Google and users interact with a site, such as content structure, keyword optimization, and technical SEO. Off-site SEO strategy, meanwhile, emphasizes Google Business Profile pages, citations and listings management, review generation, and link building. Each of our unique franchise SEO programs combine these core components to build the best plan for your business.
We usually start by determining a client’s KPIs, or Key Performance Indicators. Then, we set up proper goals in Google Analytics to accommodate these KPIs. In most cases, our franchise SEO agency also tracks keyword rankings in both Google Maps 3-pack and organic listings, organic search traffic, user behavior metrics, conversions, and external signals like new links and reviews.
Park ‘N Fly, a national leader in airport parking services, came to Captivate to enhance their SEO profile across franchise locations.
Following an extensive local SEO keyword research initiative, Captivate revamped each of Park ‘N Fly’s local landing pages, resulting in a 40% increase in local search traffic and a 25% increase in organic search ranking across the franchise locations.