SEO Campaign Boosts Belgard’s Organic Search Traffic by 72%

Captivate's SEO strategy increases Belgard's rankings across organic and local Google search, helping the company successfully target and convert their ideal customer.

Key Objectives

Drive Qualified Leads for Hardscape Projects

Optimize Continuously Expanding Website

Build Healthy Network of Links

Create and Execute Strategies for Continued Growth

The Project Background

Belgard is an industry-leading brand of stone paver products and hardscape building materials. Their selection of hardscape materials includes concrete, porcelain, and permeable pavers — plus freestanding and retaining wall blocks. They also offer a variety of kits for outdoor kitchens, fireplaces, and fire pits.

Captivate partnered up with trusted agency partner, Definition 6, in 2018 to spearhead all paid social, paid search, and organic SEO programs. The organic SEO program centered development of keyword and content strategies for the new site. We also optimized off-site SEO, built links, and supported the brand’s ongoing content marketing efforts.

Captivate was able to deliver incredible paid media efficiency and lead generation results in 2018 and, over the last 4 years and through two website migrations, an SEO program that netted a stretch of 30 consecutive months of Y/Y traffic gains.

The Project Challenge

Thanks to the sheer depth behind Belgard’s brand, Captivate faced many strategic SEO challenges. For on-site SEO, we had to ensure targeted users landed on relevant pages reflective of their search query. We needed extensive keyword analysis, plus applicable search data in line with site content strategy.

A wide range of target audiences further compounded Belgard’s SEO challenges. Target audiences included residential customers, commercial developers, hardscape contractors, and product dealers. Combined with features based on user location, we had a slew of considerations for Belgard’s SEO strategy.

We needed to innovate.

Key Issues

Regional Specific Products with Location-Based Content

Distinguished Homeowner & Contractor Audience Segments

Multiple Website Design with CMS Replatforming Projects

The ROI Focused Solution

Belgard’s SEO challenges required a multifaceted strategic outlook. Leveraging exhaustive keyword research and analysis, we aligned relevant search data with Belgard’s primary product categories of stone pavers, permeable pavers, porcelain pavers, wall blocks, fire pits, accessories, fireplaces, and outdoor kitchens.

Beyond these core product categories, we applied a granular focus to individual product lines based on types, styles, characteristics, and applications. We also siloed inspirational content, such as categorized photo galleries optimized for specific project “ideas” and “design” keywords.

In 2022, we incorporated a local landing page SEO strategy to generate traffic from users looking for paver products, contractors, and installation solutions in their geographic area. This strategy has delivered an additional 2,000 conversions to local Belgard contractors as of early June 2022.

The Results

During our 4+ year engagement, Captivate has helped Belgard reach new heights for its organic search performance. Still today, we continue to evolve our SEO strategies, recently rolling out a historical blog consolidation effort, along with localized lead generation landing pages.

4.6+

Million

Organic Sessions

SEO traffic has grown 72% since we took over the program.

96%

Total Share

New Organic Users

New users dominate organic sessions, up from 86%.

80K+

Lead Events

To Contractor Sites

SEO Traffic makes up a majority of contractor lead events.

22K+

Total

Form Leads

Non-contractor engagements driven by organic SEO.

89.6%

Increase

Total Backlinks

Secured a domain authority ranking of 76.

2K+

Increase

Referring Domains

Further bolstered domain authority ranking.

More Case Studies

Reputation-Focused PPC Campaign Grows Membership in the Face of Negativity

The Google SERP for NSHSS continually turned up negative results, so we created a PPC campaign to help mitigate naysayers, significantly increasing membership joins.

READ MORE

SEO Program Doubles Media Conversion Company’s Traffic 3 Consecutive Years

Captivate’s Search First® approach and Conversion Optimization efforts helped grow a local small business’ traffic and lead generation on a national scale.

READ MORE

Google Emergency Leads to Years of SEO Growth for Laser Surgery Center

Captivate’s organic SEO strategy leads to long-lasting gains for laser aesthetics practice, helping outrank the competition and boost lead generation.

READ MORE

Multi-Location SEO Strategy Boosts National Organic Traffic 40%

Captivate saved Park ’N Fly‘s website from an SEO disaster, helping the brand establish authority and influence in a highly competitive space.

READ MORE

PPC Account Optimization Grows Google Ad Grants Traffic by 44%

Goodwill of North Georgia needed to strategically spend its grant funds while remaining compliant with Google Ad Grants. We made it happen.

READ MORE

Website & SEO Breathes Life Into a New Eco-Friendly Flooring Brand

Captivate built LIFECORE’s new website from scratch, utilizing Search First® to create a beautifully designed experience with a strong SEO foundation.

READ MORE

New Search First® Website Grows Window Film Depot’s Organic Traffic by 51%

Captivate expands America’s #1 volume window film installation company’s national web presence with an award-winning website redesign and SEO strategy.

READ MORE

Social Media Strategy Bolsters Honor Society’s Online Reputation

Captivate helped foster a diverse social community for NSHSS, creating a social strategy focused on providing member value and boosting engagement.

READ MORE

Georgia’s 2nd Largest Hospital System Sees Social Media Engagement Soar 892%

That’s not a typo. Captivate masterminded Navicent’s employee-driven social media approach, delivering tremendous growth and efficiency.

READ MORE

Paid Social Campaigns See 440% Improvement in Efficient Spending

Captivate’s smart and effective strategies optimized Belgard’s paid search across markets, ensuring the paver manufacturer stands out in a competitive market.

READ MORE

PPC Campaign Optimization Grows Medical Practice’s Conversions 67%

We optimized a leading laser surgical practice’s scattered PPC campaigns, improving their spend efficiencies, while generating leads at a greatly reduced CPA.

READ MORE

Slashing CPA by 52% Boosts Personal Injury Attorney’s Local PPC Conversions 111%

Our digital agency boosted this law firm’s local PPC efforts with a small budget by implementing advanced ad targeting to improve campaign efficiencies.

READ MORE

Local SEO Program Delivers Nearly 2K Leads for Personal Injury Law Firm

Our digital agency harnessed the power of long-tail keywords to grow Apolinsky & Associate, LLC’s SEO traffic in the massively saturated personal injury attorney market.

READ MORE

SEO Strategy Shifts Brand Reputation, Increases New Memberships by 124%

Our digital agency delivered a content-focused SEO strategy to enhance the online reputation and authority of NSHSS and provide more value to its membership base.

READ MORE

Paid Search Account Optimization Increases Unique Conversions By 113%

In a highly competitive market, Captivate helped Current Pixel optimize their PPC campaign, decreasing cost-per-click while kickstarting growth.

READ MORE