Local SEO Delivers Nearly 2K Leads for Personal Injury Firm

Our agency's innovative SEO strategy harnessed the power of long-tail keywords to reach Apolinsky & Associates, LLC’s ideal clients, resulting in years of organic search rankings and traffic growth.

Key Objectives

Drive Qualified Leads

Reach Hyper-Specific Audiences

Narrow Keyword Scope

Grow Domain Authority

The Project Background

The legal environment is among the most competitive landscapes for local SEO search visibility. For Atlanta personal injury attorney Stephen D. Apolinsky, that rings true.

Located in the heart of Decatur, Apolinsky & Associates, LLC specializes in personal injury, wrongful death, and premises liability cases due to negligent security. The firm narrows its focus on catastrophic injuries during major car and truck wrecks, as well as injury due to violent crimes like shootings, stabbings, and assault.

Competing in SEO for these types of qualified case leads can be both difficult and costly, particularly in Atlanta where the pool of attorneys is vast. As a smaller law firm, Stephen D. Apolinsky could only invest a small percentage of what other larger firms typically budget for digital marketing.

So we had to get innovative in our approach.

Captivate Project Background

The Project Challenge

The competition in this world is fierce. Apolinsky had to contend with his local search landscape, various lawyer directories such as FindLaw.com, Superlawyers.com, and Justia.com, and a bevy of paid search ads. To stand out in this dense environment, Apolinsky needed a well-designed SEO and content marketing strategy.

Mapping keywords required meticulous selection and targeting. Seemingly relevant and popular search queries for car accidents, premises liability, and negligent security cases presented diverse new case leads. Meanwhile, Apolinsky only handles cases in need of highly experienced legal counsel.

Given the sensitive and extreme nature of Apolinsky’s core cases representing victims injured due to negligence, Captivate needed to create an SEO and content marketing strategy to mindfully address these topics while getting in front of users needing legal help. To supplement the SEO strategy, we also managed the firm’s Google Ads campaigns.

Key Issues

Broad, Versatile Keywords

Sensitive Content Matter

Incredibly High Competition

Low Domain Authority

The ROI Focused Solution

Using our Search First® methodology, Captivate combined extensive keyword research with relevant search themes to instruct AA-Legal’s SEO and content marketing strategy.

For on-site SEO, we combined data surrounding core practice areas (I.E., premises liability, accident injury, nursing home neglect, etc.) with bottom-funnel modifiers like “attorney,” “lawyer,” and “law firm.” We also developed annual blog content calendars, comprising 1-2 posts per month focused on long-tail question-based queries about unique legal situations.

Captivate grew AA-Legal.com’s domain authority with an ongoing link prospecting and outreach effort. We secured several off-site publications on behalf of Apolinsky, thus generating targeted backlinks and greater SEO potential.

Combining this with a well-defined content strategy designed around creating valuable articles targeting victims who experienced specific injury types significantly moved the needle for AA-Legal.com.

Captivate Project Bg
Captivate Project Bg
Captivate Project Bg
Captivate Project Bg
Captivate Project Bg
Captivate Project Bg

The Results

As one of Captivate’s flagship local SEO clients, Apolinsky & Associates, LLC successfully extends into many different channels, including paid search and social media. See the impact our Local SEO work has made.

600+

Live Chat

Organic Conversions

Live chat leads generated by organic SEO traffic.

550+

Total

Blog SEO Converters

Organic leads from users entering on a blog article.

500+

Lead Forms

Organic Converters

Increased conversions on blog related content.

103%

Increase

Organic Traffic

Sessions more than doubled (2.6K to 5.4K) in 2018 vs 2017.

56%

Increase

Organic Traffic

Site-wide organic traffic jumped from 5K to 8K in 2019 vs 2018.

97%

Increase

Organic Traffic

By End of May 2022, organic traffic has nearly doubled again.

More Case Studies

Reputation-Focused PPC Campaign Grows Membership in the Face of Negativity

The Google SERP for NSHSS continually turned up negative results, so we created a PPC campaign to help mitigate naysayers, significantly increasing membership joins.

READ MORE

SEO Program Doubles Media Conversion Company’s Traffic 3 Consecutive Years

Captivate’s Search First® approach and Conversion Optimization efforts helped grow a local small business’ traffic and lead generation on a national scale.

READ MORE

Google Emergency Leads to Years of SEO Growth for Laser Surgery Center

Captivate’s organic SEO strategy leads to long-lasting gains for laser aesthetics practice, helping outrank the competition and boost lead generation.

READ MORE

Multi-Location SEO Strategy Boosts National Organic Traffic 40%

Captivate saved Park ’N Fly‘s website from an SEO disaster, helping the brand establish authority and influence in a highly competitive space.

READ MORE

PPC Account Optimization Grows Google Ad Grants Traffic by 44%

Goodwill of North Georgia needed to strategically spend its grant funds while remaining compliant with Google Ad Grants. We made it happen.

READ MORE

Website & SEO Breathes Life Into a New Eco-Friendly Flooring Brand

Captivate built LIFECORE’s new website from scratch, utilizing Search First® to create a beautifully designed experience with a strong SEO foundation.

READ MORE

New Search First® Website Grows Window Film Depot’s Organic Traffic by 51%

Captivate expands America’s #1 volume window film installation company’s national web presence with an award-winning website redesign and SEO strategy.

READ MORE

Social Media Strategy Bolsters Honor Society’s Online Reputation

Captivate helped foster a diverse social community for NSHSS, creating a social strategy focused on providing member value and boosting engagement.

READ MORE

Georgia’s 2nd Largest Hospital System Sees Social Media Engagement Soar 892%

That’s not a typo. Captivate masterminded Navicent’s employee-driven social media approach, delivering tremendous growth and efficiency.

READ MORE

Paid Social Campaigns See 440% Improvement in Efficient Spending

Captivate’s smart and effective strategies optimized Belgard’s paid search across markets, ensuring the paver manufacturer stands out in a competitive market.

READ MORE

PPC Campaign Optimization Grows Medical Practice’s Conversions 67%

We optimized a leading laser surgical practice’s scattered PPC campaigns, improving their spend efficiencies, while generating leads at a greatly reduced CPA.

READ MORE

Slashing CPA by 52% Boosts Personal Injury Attorney’s Local PPC Conversions 111%

Our digital agency boosted this law firm’s local PPC efforts with a small budget by implementing advanced ad targeting to improve campaign efficiencies.

READ MORE

National SEO Campaign Boosts Belgard’s Organic Search Traffic by 72%

Captivate’s SEO strategy increases Belgard’s rankings across organic and local Google search, helping the company successfully target and convert their ideal customer.

READ MORE

SEO Strategy Shifts Brand Reputation, Increases New Memberships by 124%

Our digital agency delivered a content-focused SEO strategy to enhance the online reputation and authority of NSHSS and provide more value to its membership base.

READ MORE

Paid Search Account Optimization Increases Unique Conversions By 113%

In a highly competitive market, Captivate helped Current Pixel optimize their PPC campaign, decreasing cost-per-click while kickstarting growth.

READ MORE