SEO Breathes Life Into a New Eco-Friendly Flooring Brand

Captivate built LIFECORE’s new website from scratch, utilizing Search First® to create a beautifully designed experience with a strong SEO foundation.

Key Objectives

Build Brand Awareness

Grow Digital Footprint

Showcase Product Photos

Recruit New Dealers

The Project Background

LIFECORE is a flooring brand with a focus on healthy hardwoods. What that means is the company engineers hardwoods with no added formaldehyde and low VOCs, helping customers install environmentally friendly flooring without sacrificing beauty or style.

As a new product without any market history or brand recognition, LIFECORE came to Captivate to help bring its healthy hardwood floors into the digital stratosphere. They not only needed web design, but a holistic digital marketing program. Our team designed and developed digital solutions to launch their new products, all rooted in our Search First® methodology.

Captivate Project Background

The Project Challenge

LIFECORE’s lacking any sort of digital footprint presented a specific set of challenges. But our team viewed these as opportunities — a chance to start fresh on the right foot.

Captivate presented LIFECORE with the best digital strategy possible for building an online presence from the ground up. We’d need to ensure proper keyword mapping, build a website rooted in excellent SEO, and showcase how this eco-friendly flooring company stood out from competitors. It was a moment to help a brand new brand build market penetration and awareness by optimizing the site for non-branded, product related keywords.

In other words, we had our hands full, but our experts understood that informed decisions now would set the brand up for longterm success.

Key Issues

No Previous Digital Presence

Non-Existent Brand Awareness

Highly Competitive Landscape

Coopetition with Dealers

The ROI Focused Solution

Captivate worked with LIFECORE to understand their brand vision and goals, and built a data-driven strategy informed to help them achieve that vision.

Our team utilized their expert understanding of SEO to not only build an aesthetically pleasing website, but one that lands high in the search rankings.

Our methodology proved successful within LIFECORE’s budget, generating over 260k organic search sessions and over 3k leads since the new website launched in 2018.

In short, LIFECORE floors are now a force to be reckoned with in the flooring industry.

Captivate Project Bg
Captivate Project Bg
Captivate Project Bg
Captivate Project Bg
Captivate Project Bg

The Results

Captivate’s web design for LIFECORE — rooted in our SEO strategy — helped unlock their potential in the online space. The below results show the cumulative impact of the website’s performance.

76%

of Total Traffic

From Organic SEO

Better than 3 out of every 4 visits have come from SEO.

73%

of Lead Forms

From Organic SEO

Over 800 lead forms have been submitted from organic users.

82%

of Call Conversions

From Organic SEO

Over 700 click-to-call conversions from organic users.

339k+

Total Sessions

Since Site Launch

The site has had nearly 340k total visits as of May 2022.

3k+

Leads Generated

Since Site Launch

The site has generated over 3k total leads as of May 2022.

100+

Increase

New Dealer Forms

LIFECORE has over 100 new dealer inquires as of May 2022.

More Case Studies

Reputation-Focused PPC Campaign Grows Membership in the Face of Negativity

The Google SERP for NSHSS continually turned up negative results, so we created a PPC campaign to help mitigate naysayers, significantly increasing membership joins.

READ MORE

SEO Program Doubles Media Conversion Company’s Traffic 3 Consecutive Years

Captivate’s Search First® approach and Conversion Optimization efforts helped grow a local small business’ traffic and lead generation on a national scale.

READ MORE

Google Emergency Leads to Years of SEO Growth for Laser Surgery Center

Captivate’s organic SEO strategy leads to long-lasting gains for laser aesthetics practice, helping outrank the competition and boost lead generation.

READ MORE

Multi-Location SEO Strategy Boosts National Organic Traffic 40%

Captivate saved Park ’N Fly‘s website from an SEO disaster, helping the brand establish authority and influence in a highly competitive space.

READ MORE

PPC Account Optimization Grows Google Ad Grants Traffic by 44%

Goodwill of North Georgia needed to strategically spend its grant funds while remaining compliant with Google Ad Grants. We made it happen.

READ MORE

New Search First® Website Grows Window Film Depot’s Organic Traffic by 51%

Captivate expands America’s #1 volume window film installation company’s national web presence with an award-winning website redesign and SEO strategy.

READ MORE

Social Media Strategy Bolsters Honor Society’s Online Reputation

Captivate helped foster a diverse social community for NSHSS, creating a social strategy focused on providing member value and boosting engagement.

READ MORE

Georgia’s 2nd Largest Hospital System Sees Social Media Engagement Soar 892%

That’s not a typo. Captivate masterminded Navicent’s employee-driven social media approach, delivering tremendous growth and efficiency.

READ MORE

Paid Social Campaigns See 440% Improvement in Efficient Spending

Captivate’s smart and effective strategies optimized Belgard’s paid search across markets, ensuring the paver manufacturer stands out in a competitive market.

READ MORE

PPC Campaign Optimization Grows Medical Practice’s Conversions 67%

We optimized a leading laser surgical practice’s scattered PPC campaigns, improving their spend efficiencies, while generating leads at a greatly reduced CPA.

READ MORE

Slashing CPA by 52% Boosts Personal Injury Attorney’s Local PPC Conversions 111%

Our digital agency boosted this law firm’s local PPC efforts with a small budget by implementing advanced ad targeting to improve campaign efficiencies.

READ MORE

Local SEO Program Delivers Nearly 2K Leads for Personal Injury Law Firm

Our digital agency harnessed the power of long-tail keywords to grow Apolinsky & Associate, LLC’s SEO traffic in the massively saturated personal injury attorney market.

READ MORE

National SEO Campaign Boosts Belgard’s Organic Search Traffic by 72%

Captivate’s SEO strategy increases Belgard’s rankings across organic and local Google search, helping the company successfully target and convert their ideal customer.

READ MORE

SEO Strategy Shifts Brand Reputation, Increases New Memberships by 124%

Our digital agency delivered a content-focused SEO strategy to enhance the online reputation and authority of NSHSS and provide more value to its membership base.

READ MORE

Paid Search Account Optimization Increases Unique Conversions By 113%

In a highly competitive market, Captivate helped Current Pixel optimize their PPC campaign, decreasing cost-per-click while kickstarting growth.

READ MORE